It’s no secret that members continue to demand more from their clubs. The cold hard truth is that this demand for improvement is here to stay. And, as technology and your competition continue to evolve, your customers’ expectations are only going to become even higher.

If you’re going to prosper next year and beyond, you have to ensure that you always stay one step ahead of consumers’ expectations. This, naturally, raises the question; how can you keep up with the constant demand for better services & efficiencies?

Staying Ahead Of The Curve

Part of your success as a club comes down to your ability to give your members what they need before they know what they need. With the pace that technology is evolving and the fierce competition in the industry, it’s the clubs who can do this that will reap the rewards in the long run.

At Ashbourne, we have two main areas of focus as a business: improving the user experience of our software package and giving members and prospects an evolving solution to their problems.

2020 & Beyond The ongoing development & evolution of our software here at Ashbourne is critical to ensure that we give our customers (you) everything you need to thrive as a business It’s of paramount importance in ensuring that our platform continues to lead the way in this industry.

Ashbourne’s 24/7 Smart Chat Bot is nearing the final stages of completion. The bot has been developed to provide your members with real-time updates on their membership, engage with those who have cancelled and even help fill classes within your club. The Smart Chat Bot is unique in the fact it is not just a tool for maintaining high standards of customer service. Intelligent messaging allows the bot to reach out to members who have displayed certain characteristics and can effectively automate simple marketing processes. For example, a member who has failed to book their favourite class will receive an SMS prompt and will be booked on to the class through a simple reply. A multi-lingual tool, the Ashbourne 24/7 Smart Chat Bot will be available across Europe in 2020.

Prospect Marketing

Adaptable prospect marketing is another huge area of growth for Ashbourne. Using preselected promotions, it’s becoming easier than ever to deliver the offers & information that your potential customers want to see across email and social media marketing. Instead of guessing what your customer wants, you can use automation, A/B testing and social algorithms to deliver a seamless sales process which ultimately allows you to sign up new members in a more effective & efficient way.

Our Fitness App

And finally, we’re making vast improvements to our Fitness App. Members are using their mobile phones more & more to govern and implement their healthy lifestyles. We’re developing our app to reflect that, providing more ways for members to store their own health data and plan their gym time whilst on the go, all from one reliable, powerful and simple-to-use application.

These advancements in design & functionality are designed to drive improvements in user experience and of course deliver value to your members which is key to helping you maximise retention and increase your profitability as a club.

To find out more about our software developments get in touch by phone on 01564 741 837 or send an email to [email protected].