Getting Ready For The Gym After a Year of Lockdowns

2021 goals checklist

After well over a year of intermittent closures for nearly all Gym’s and Fitness Clubs across the nation, most of us are very excited to return to an electronic rowing machine or load up our barbell.

And with that in mind, we must all be very careful not to overdo it. As Owners, Managers and Fitness Fanatics, it is important that we prepare to ease ourselves into working out in a professional and responsible environment and all return to the gym in as safe a manner as possible. 

 

We’ve gathered our best insights for the coming lifting of lockdown and our full (and hopefully permanent) return to normality. 

 

Start stretching to prepare your body


The Oldies are the Goodies as they say, and this one is no exception.

Many of us have fallen out of the habit of stretching over lockdown. Even fitness friends who have been working out from home have felt that their homes and gardens do not provide the same scope for pre-workout and post-workout maintenance as the Gym once did.

And we all know what a huge role stretching plays in injury prevention and muscle growth.

A lot of peers have been worried that it’ll be hard to get back into the stretching routines that we had pre-lockdown.

Try to put a real focus on stretching by reading blogs and watching videos that detail new and old stretching routines. Now is the perfect time to mix up your stretching game in a big way! 

This will help with our transition back into the Fitness Club and Gym environment in a responsible way and hopefully leave us in better standing than we were pre-lockdown.

As it proved with many things, Lockdown might be the idea time to break some negative cycles of behaviour. 

 

Be mindful and careful as you return to a more intense workout environment 

 

Rome wasn’t built in a day, and neither was Adonis or Arnie.

 

As we return to these more high-pressure and intense workout environments, it is more important than ever to be, be patient with yourself.

You may not be able to push yourself as fast, or as hard, or for the same length of time as you did pre-Lockdown. And that is okay, especially if you were taken ill and even if you weren’t. It is of utmost importance that you return in a responsible and mindful manner. There is no point having waited 4 or 15 months to return to the gym only to break your body as you try and do an obscene weighted pull-up.

Slow and steady wins the race and just because you’ve been spinning your wheels for a set amount of time doesn’t mean you need to go crazy on your first session. In fact, it means quite the opposite! 

 

Increase the amount of low-level exercise you’ve been doing from Lockdown Levels

 

I think it is safe to say that a good portion of the UK population started to move less during Lockdown. If you didn’t have a garden, your outside options were severely curtailed. Even if you did have a garden, the scope and applications for an outdoor space dramatically lessened.

Many people stopped needing to commute, stopped doing outdoor classes, sporting events, marathons, gigs, or even just being able to walk twice a day.

As such, you should make a conscious effort to increase the amount you are active consistently in the time running up to your triumphant return to the Gym.

 

Couch to 5k or Home-Workout Initiatives

 

Not comfortable returning to your Gym or Fitness Club as soon as Lockdown is lifted? Then why not try one of the popular health apps or programmes that can be done at home or outside around your local area.

Couch to 5k has become a household name and for good reason! Apps like Zombies, Run or None To Run offer more interesting and fun alternatives to the poster boy of the movement.


Or if you fancy something more based on weight-training and muscles, there are also sorts of good home-workout Apps, such as the official Apps provided by Athlean-X of YouTube fame.


All of these resources are free and will get you slowly and responsibly ready for your return to the Gym in your own time. 

 

Monitor yourself: Understand what you can do currently and where you want to be


During lockdown, we fitness fanatics learnt to improvise, adapt and overcome as the saying goes. And this was very apparent when it came to how we were working out.

Suddenly our Kettle Bells were replaced with heavy bottles of water and the door-frame was creaking under the strain of a pull-up bar. 

As such, your body is most likely not at the same level it was if you were a regular gym-goer before Lockdown and the Covid-19 Pandemic.

This represents an opportunity to start monitoring yourself anew. If you haven’t been using marked weights such as dumbbells or plates. Then understand what you’ve been lifting and make a note of it. Dedicate a notebook to what you are capable of currently and what that will translate to when you are ready, willing and able to return to the Gym.

 

Knowledge is king and understanding and transferring your temporary lockdown regime into something that can be used at your Gym or Fitness Club will make the world of difference and allow you to hit the ground running. 

Keeping Resistance Machines and Cardio Equipment Clean At Your Gym or Fitness Club

Disinfecting surface with antibacterial spray

In my workout circles, in the ‘before times’ prior to the Covid-19 Pandemic, the wiping down of equipment after you had used it was always something of a debate. 


Some of my less conscientious peers felt a little, shall we say, wilfully ignorant about why this would be necessary back in 2019.

It is safe to say that as we all start to return to our Gyms and Fitness Clubs in 2021, the nature of this debate will be drastically different. The Covid-19 Pandemic has taught us all the importance of wiping down and maintaining a hygienic Gym environment. 


As such, as part of our series of articles on returning to our Gyms and Fitness Clubs, we will be looking at how to settle into this new normality we find ourselves in.

It is now significantly more important that we look after both our Resistance Machines and our Cardio Equipment. No longer should you tolerate any friend, peer or fellow member who decides to not wipe down his equipment to jump straight into the next exercise. That thinking is a luxury we cannot afford as a business and a culture and an era that has now passed.

 

So keep reading if you want to explore our recommendations on how, where and why to clean up specific pieces of Gym equipment as well as an initial overview on the rules that apply to most or all machines. 

 

General cleaning of Resistance Machines and Cardio Equipment 

For each piece of Cardio Equipment and every different Resistance Machine at your Gym or Fitness Club, a slightly different approach will be needed.However, with that being said here are some of the more universal tips, mindsets and safe bets when it comes to making sure the equipment that has just been used will be safe and hygienic for the next person.

 

Come Prepared, or Be Prepared:

Nearly every Gym or Fitness Club I have been in post-Lockdown has had an effective system in place for making sure that their members can clean up equipment. Usually this has taken the form of a spray bottle and a piece of cloth in a mass repository somewhere in the Gym or Fitness Club.  


However it is important to do your research beforehand, different Gyms and Fitness Clubs may have different solutions depending on the facilities and resources that they have to hand.

It is most likely that a Gym or Fitness Club will give you the tools you need to maintain this equipment and keep it hygienic but it is important not to assume you know what you will find. Every Club is different. 

 

Don’t Assume A Machine is Clean:

We have largely talked about cleaning a Resistance Machine or Cardio Equipment after your workout, and this is the most important and intuitive time to do so. But with that being said, you should not assume post Covid-19 that you can just walk up to a piece of equipment and use it.

By carefully cleaning the exercise equipment before you start using it, you are ensuring that your exercise space is clean and ready for you and that it is much safer for anyone who comes along after. 

 

 

Cleaning your hands:

Another classic that I’m sure you have gotten used to over Lockdown (or I hope so at least!). Make sure you are washing your hands with a strong sanitizer, as often as possible while you are in a Gym or Fitness Club environment. This naturally includes when you arrive, at any point you feel it is necessary during and then again when you go to leave.

Washing your hands when you enter and leave a Gym or Fitness Club is especially important as these will be the times when you do not have your cleaning products to hand, and when you will be coming into contact with high-risk surfaces such as door handles.

 

 

Please, don’t use your own workout towel:

We all appreciate the thought, but using your own workout towel to clean down equipment is frankly more hassle than it is worth. It might feel intuitive to use the large piece of cloth that you always carry around with you, but trust us, keep to using the cleaning products and towels provided by the gyms. This will help to stop germs being unnecessarily delivered to the Gym and any given surface is sure to smell much nicer for it.

 

 

Ensuring your Belongings are Clean while on the Gym or Fitness Club floor.

For the same reason it is important to not go wiping your workout towel over all and sundry, it is also vital that you ensure your Phone, Waterbottle and any other equipment that you take out onto the workout area is fully clean.

While the act of resting your phone on a Treadmill might not seem significant, this is a point of contact that will be ripe for the spreading of germs from the outside onto the equipment. 

 

Weapon of Choice

Much like the FatBoy Slim song, Gyms and Fitness Clubs will be selecting their weapon of choice in our continued struggle to safely and hygienically reopen our doors.

Currently, the two most popular methods we have seen across the most Gyms and Fitness Clubs are either wet antibacterial towels or dry paper towels and a spray bottle of treated water. 

Both of these can be used in nearly the same way, the only difference will be disposal and the fact you’ll need to spray the dry paper towels before applying them to the machines.

Both methods are effective and should be used ideally before and after every use.

In terms of which method of Covid-19 cleaning and prevention to pick for your Gym or Fitness Club, it is important to consider space, storage, relative expense and the workout equipment within your business. 

 

 

Safety when cleaning electronic Gym equipment.


While this is less pertinent for Resistance Machines as these tend to lack electronic components. It is very important when it comes to traditional cardio machines such as the Treadmill or electronic Cross-Trainer.

It is just as vital to wipe down these machines, but be careful not to use a spray bottle directly on them, or to get the screen area or buttons over-wet. This could negatively affect performance on potentially harmful machines. 


As a Gym or Fitness Club Owner or Manager, it is important you let your members know that your electronic cardio equipment is not indestructible and that they must be cleaned with care for their safety and the benefit of everyone.

 

Focus on cleaning the main touch points of equipment:

Continuing on from the last point, as a Gym or Fitness Club Owner or Manager, it is important that your members know where to clean. While it may seem intuitive enough, putting up signs that detail vitals areas will help reduce any sloppiness. If possible, these should be included near the workout equipment in question, but I appreciate that this will not always be possible.

Be sure to include a compromise list, including the (gentle) cleaning of any buttons, as well as handles, adjustment levers and mounting handles. 

 

Be thorough:

As well as the vital areas on any given piece of workout equipment (as listed above), you should also be normalising the process of giving the entire machine a brief wipedown. While there are certain areas that are high-risk due to the large amount of physical contact. A member who has just used a machine will have been breathing on and potentially brushing up against many different areas of any given machine.

As such, we can never be too careful when instilling good practice and conduct when it comes to wiping down a machine. 

 

Be Patient:

As I talked about during the introductory paragraphs, the reason this wasn’t a universe practice at Gyms prior to 2020 and 2021 was merely because it took extra time. Unfortunately that hasn’t changed, but the necessity of ensuring we are being as hygienic as possible has.

As such, you need to be making sure that you as a gym goer or you as a Gym or Fitness Club owner are taking the time to make sure everything is clean. Make sure that the liquid has had time to do its work.


Cleaning a piece of workout equipment isn’t a race, it is a task to be seen through to completion

 

Disengage Safely from the Exercise Equipment Once Cleaned:

This may seem simplistic but it is important that once the equipment has been wiped down, you do not attempt to touch it again. 


If after cleaning up the treadmill or chest-press resistance machine you’ve been using, the eye of the tiger is back in you and you are ready for another three sets of ten, or another ten minute run then you’d best be prepared to clean it all over again when you are done!

 

As with many aspects of our lives, leaving Lockdown will require more planning in our daily routine than it did pre Covid-19. 

 

Providing Bins for wipes and paper towels in your Gym or Fitness Club

All of this was for very little if every Gym and Fitness Club became littered in germ-ridden rags and paper towels.

Placing Bins in strategic locations around your workout areas will help ensure that your members have their frustrations minimised and make them more likely to continue to ensure their workout area is clean, tidy and safe.

 

Now that we’ve covered all of the fundamentals of keeping Fitness Equipment clean and hygienic. It is time to close on a specific case study. We will be focusing on the specifics of cleaning all important cardio mainstays, the Cross-Trainer and the Treadmill, followed by the Chest-Press and the Rear Delt Fly Machine.

 

A Cross to Bear: Cleaning a Cross-Trainer as the Covid-19 Pandemic Lockdown Lifts 

As we covered in our general cleaning tips and doctrines. It is important to understand that it isn’t only the handles you’ll be gripping and the foot-wells you’ll be stepping into that need to be cleaned after using a Cross-Trainer. 


You may have a preference and only use either the fixed handles or the vertical moving handles on a Cross-Trainer, but it is still vital that you clean both sets, as well as the front panel, including the display screen. This is because even if you don’t come into direct contact, you’ll have been breathing to a greater or lesser extent (depending on your pump). 

 

Finally, be sure to also wipe any and all buttons, even the ones you did not press.

 

 

Tread Carefully: Cleaning a Treadmill as the Covid-19 Pandemic Lockdown Lifts 

Much like the Cross-Trainer. The Treadmill has several intuitive points of contact. The central tread belt being the most obvious, followed by the side rail handles and the front static handles.

All of these should be your priorities when cleaning, as well as any buttons, display screens and the entirety of the panel fixture in front of you. This will have taken the lion share of your breath and as such it is vital that you wipe it down before moving on

 

A Pressing Issue: Cleaning a Chest Press as the Covid-19 Pandemic Lockdown Lifts 

The Chest Press has several parts that you’ll need to contend with when cleaning it down before and after your workout.

First, both sets of handles on the chest-press will be your first port of call. After that, the seat and backrest will be next on the agenda.

The pin that sets the weights will be next, in addition to any of the weight areas. It is also important to store the area that stores your phone and water bottle. If your Chest Press Machine has this feature. 

 

Flying High: Cleaning a Rear Delt Fly Machine as the Covid-19 Pandemic Lockdown Lifts 

For the Rear Delt Fly Machine, it is more important than on the Chest-Press to clean the backrest/front rest (depending on the workout). This is because it will be subject to much more physical contact and will be directly in the path of the nose breathing trajectory.

As such, you need to pay special attention to the entire seat area while cleaning a Rear Delt Fly machine, before moving onto the handles, phone/water bottle area and the weight-pin. 

 

While it is a dramatic change for some of us compared to working out in 2019, if we all want to continue to use our Gyms and Fitness Clubs in a responsible manner. We have to do our part and ensure that the equipment is safe for both us, and the people who will use it afterwards.

A Gym or Fitness Club is a collective and we all have an obligation to protect ourselves and each other.

We hope you’ve gained some insight from this article and enjoyed the read.

Stay Safe out there. 

Feedback, failure and asking how you can improve

Man happy against blue brick wall

In business, humility is a virtue. We cannot get everything right the first time, every time. 

And no matter how hard we try, this is no less true in the Gym and Fitness Club business.

Machines will be over-used or break, members will be stressed and won’t achieve their goals with the best will in the world, the coffee might be luke-warm on coffee Friday. 

It isn’t about the mistake or the short-coming, it is about how it is addressed. In this short blog we will be looking at quick and easy ways to ensure that the valuable feedback that your members have can be communicated, harnessed and actioned.

 

Feedback Boxes


This is a classic across many organisations and with good reason. By placing several Feedback boxes in prominent positions across your Gym or Fitness Club and making sure that they are regularly monitored, you’ll be helping to ensure that your Member’s feel like they have an omnipresent way to make their voice heard.

Don’t fall into the trap of putting feedback boxes only in the lobby area, foyer area or entrance/exit corridors. This will be the area where your Members will be focused on arriving or leaving.

It might seem intuitive that this will be the place where they have the most cumulative experience at your Gym or Fitness Club, while leaving. However that does not mean they will be particularly interested in breaking down the nuances of their good or bad experience. They will most likely want to get back home and eat, or get on with their working day.

I know after an hour and a half of working out, the last thing I want to do is fill out a form detailing everything that sucked.

As such, feedback boxes should be placed primarily on tables in the workout area itself. In addition, encourage and normalise staff to refer members to these boxes.

Furthermore, if the staff are willing and capable at doing so, ask them to listen to the concerns of the members and then write in the suggestions verbatim themselves.

This will allow all the feedback to be centralised even though it is coming ad hoc and at various members of staff. 

 

Ask Them

 

Not to sound like an agony aunt in the papers, telling someone to just talk openly with their spouse. But it really does work!

Set up a doctrine with your staff that will allow them to spend a certain amount of time just talking to willing (emphasis on Willing here!) members about their workouts and experiences with your Gym or Fitness Club.

This will enable your staff to harvest more feedback for the strategically positioned feedback boxes and more importantly, allow them to easily address issues on the spot.

In this culture of increasing impersonal gyms, there is a habit among a growing number of gym-goers of the 2020s to stick to themselves, do their workout and not question anything that may not be to their satisfaction.

This is disastrous as it means that dissatisfaction and resent towards an institution can grow without any indication from the member. It is important that we, as Gym Owners and Staff, attempt to combat this apathy and learned helplessness.

We have found that one key way of empowering members is to simply get the staff to ask them. Some members may take a little coaxing and you should never ask your staff to force their conversation upon someone who wants to be left alone.

But you’ll find if a member is comfortable in your Gym or Fitness Club (and this may not happen immediately), then they will be more than willing to tell you what hasn’t been to their satisfaction!

Specific Questions

Set posters near your Feedback Boxes, or get your staff to ask specific questions that will help coax out feedback from your members.

“Which equipment had a long wait time today?”

“Which equipment did you want to use but couldn’t because it was broken or being maintained?”

“Have you stopped coming at certain times because it is too busy”

“Do you like the music we play?”

Having these questions displayed in prominent positions, or having them on the lips of your probing staff will make all the difference in extracting the information you need to know to improve the experience at your Gym or Fitness Club. 

 

Collect and Collate your Feedback 

 

These last two stages are the hardest part unfortunately. However, they are also the part where the most reward can be reaped from this entire process.

All of your feedback has been flowing into your feedback boxes from various sources. Whether it is members, staff, or a combination of member testimony as written down by staff. You now have several bulky wads of paper.

But bulky wads of paper do not correct a mistake or flaw in your Gym or Fitness Club.

It is important you design a system to break down this feedback into usable data.

One easy way is by making the feedback form structured. Include certain sections that can be easily identified as yourself or a staff member are sorting through hundreds of feedback papers.

By having a format, this can greatly reduce the time taken on trying to parse each individual series of sentences.

Another way could be by eliminating hand-writing all together and having a series of tick-boxes. This has the advantage of not trying to dissect cursive, but also will limit the options that can be fed back on.

Finally, you can have exclusively blank pieces of paper that the customer can free-style write whatever they please on.

This will have advantages, you are more likely to get detailed feedback through this system. But it will also take longer to reduce this into manageable data.

This is a personal decision that must be made based on your staff, your Gym or Fitness Club and your personal preferences.

With that being said, our advice would be to structure your form with questions and then allow boxes for the member or staff to write out the answer. This is a good compromise between both systems. 

 

Act on your Feedback!



The final stage should be unsurprising if you’ve been paying attention. Enact that feedback! Now that your feedback data has been broken down into easily manageable and parsed data. Make the changes.

Have you learnt that the best machine in the gym, the Rear Delt Fly Machine is in constant use between 5pm and 9pm, Monday to Friday. Maybe it is time to consider getting another?

Has the Chest Press been busted by a Lou Ferrigno or Arnold Schwarzenegger wannabe several times in the last few months. Maybe it is time to have a talk with them, or get a more sturdy chest press!

Are an overwhelming amount of people saying the changing room is cold, or their favourite electrolyte drink isn’t being stocked? You know what you must do.

Some of this may sound petty or silly but it is the little changes that can really make a difference and the big changes that will transform your membership satisfaction.

If members see your Gym or Fitness Club shifting based on their advice, it will make an impression that won’t soon be forgotten and it will boost retention in a very satisfying way.

 

Grow with Us 

Now that you are thinking of professional growth and development, it is time to meet a business partner who can help you. 

There are many aspects of a Gym or fitness club that need to be worked on. Marketing, software systems, payment, collection, retention strategy. The list can seem daunting, especially when you’ve got to run a Gym or Fitness club, everyday, BAU. 

Ashbourne Membership Management might have the solution.

Get in touch for a full demo of our software, our principles on website design or to simply have a conversation about how we can help you and your gym achieve its full potential. 

Price Freezes, Pricing Structure and Competition While Exiting Lockdown For a Gym or Fitness Club

2kg blue weights

No man is an island as John Donne said, and neither is any business. Your Gym or Fitness Club will naturally be affected by the competition that surrounds it, and this has never been more pertinent as Lockdown is being lifted after this most recent (and hopefully last) wave of the Covid-19 Pandemic. 

As such, the Fitness Club and Gym market finds itself in a unique position. How does our industry act moving forward? After over a year of either Pay Freezes, Price Freezes, mass cancellation and the rise of Home-Gymming. It is time to take a look at some of the basics as we move forward out of Lockdown.

So to bring it full circle from the beginning of our introduction, do not ask who the Dumbbell tolls for, it tolls for thee. 

 

Keep your area or each area in mind

This will be easier for a Gym or Fitness Club owner or manager who only deals with one building.

Knowing the area is vital. This isn’t as simple as knowing the competition. Understanding transport links, demographics and other external factors is vital.

Not only that, it is important, now more than ever, to not take this knowledge for granted. Just because you have operated in your area for five or ten years, doesn’t mean it looks the same post-Covid.

Demographics

Some estimates say the population of London dropped by nearly 700,000 people over Lockdown. If you operate in London, that is a lot of potential members gone. If you operate outside of London, that is a lot of potential members gained.

Cities, in general, saw a reduction in population outside of a few outliers such as Bristol and Edinburgh. Towns and Suburbia saw an increase as the British population wanted to enjoy gardens more, and cramped city flats less.

This means the demographics in your area could’ve changed dramatically.

 

Working from Home

Not only that, people have started working from home more, and this is not a trend that shows any sign of abating.

Over the entire lockdown, many traditionally office-based sectors such as the financial sector, software development and investment all moved to a work from home structure with significant infrastructure investments.

Costly offices have been shut down entirely during the last 15 months and working from home has never been so widespread or viable.

As a Gym or Fitness Club Owner or Manager, you need to be looking at how this affects your place in the market.

Was your Gym full of financial sector office workers because of its position in the city centre? Was it next to a suburban development that has just doubled in population size due to the urban flight?

One of these businesses is going to have significantly more members, and another might now have significantly less. You need to understand where your former members are now, and where your potential new members might be.

This represents a shift in demographics in this country not seen since the Second World War and your Gym or Fitness Club would be remiss and essentially flying blind if you did not renew your market research into the new landscape of your local area.

 

Monitor your competitors and their pricing levels

You should never be neglecting the pricing levels, structures and tactics of your competitors, and whenever we are exiting a Lockdown is absolutely no exception.

Keep a close eye on several aspects of your local competitors’ pricing structure. Is there a noticeable reduction in price across all your competitors in an attempt to win customers back after a period of hardship and separation from their member base? Conversely, has the price risen due to perceived increased demand in your area?

Your pricing decisions should be based on real market analysis, so keep an eye on what they’re charging for various membership types. As we covered in the last section, this could be based on research they have done that has revealed something you do not yet know.

A high tide may raise all boats, but you can still be in the best position to exploit and utilise that high tide. Look for patterns in your competitors’ movement that may indicate where your business needs to look or what it needs to do moving forward.

 

Cancelled Memberships: What happens next

Even if your Gym or Fitness Club froze all your memberships instantly in March or April of 2020 when the Covid-19 Pandemic’s effect became clear. It is likely you have lost some members.

Given everything we have detailed so far with the effect it has had on the country, it is hardly surprising that you may have lost some members. And without open facilities to attract new members, this means most Gyms and Fitness Clubs will be in full recruiting mode.

This will leave most regions and localities looking very different to how they have done in the past.

For once, it seems likely that every Gym or Fitness Club in a given area will be thinking ‘How do I attract New Members within the next month’. Rather than some being at capacity and some being happy just to coast.

This means there will be a lot of competition and one area worth focusing on is the reclamation and consolidation of any members that cancelled during the last 15 months between March 2020 and June 2021.

Utilising your market team to make it clear your Gym or Fitness Club is back open is the first, apparent step.

After that, it will become a matter of offers, nostalgic reminders and events that will have to get them dropping those 5kg dumbbells that live under their sofa and back onto your state of the art equipment. 

 

Frozen Memberships. What happens next

From time-to-time your members might have a genuine reason for not being able to attend the club but recently they’ve had a damn good reason not to attend. As such, many Fitness Clubs and Gyms took the decision at the beginning of the lockdown to freeze membership direct debits until the time it seemed possible to re-open safely, once lockdown had been fully lifted. 

Rather than letting them cancel this allowed for the mass freezing of memberships in a way that hadn’t been done before on a nationwide scale.

However, with freezing comes significant risks. There is a significant chance that even though the membership has been frozen for so long, now the world is opening up the member could turn around at the end of this freeze period, instantly stopping their direct debit now that the prospect of returning has arisen.

It has been proven that many gym-goers are reliant on momentum and habit and those are obviously factors that have been curtailed and shattered in the last 15 months.

Thus it is very important to try and work on a campaign of integration back into the club. This could range from events and clubs, to new equipment, free t-shirts and even discounts. 

If possible, get your staff to contact individual members during this period of unfreezing and lifting Lockdown to determine:

  1.  When the freeze started, confirm the terms of the freeze and then check the members contact details.
  2.  Ask them when they would like the freeze to end and try to encourage them back as soon as safe and possible..
  3.  Try to end the freeze on the phone to reduce repeat admin and increase revenue. But make sure your staff respect the member’s wish if they do not wish to unfreeze yet!

 

Conclusion

The path out of lockdown isn’t going to be easy, but it does represent an opportunity.

A lot has changed and not all of it is necessarily for the worse. We find ourselves in a new environment and that environment comes with its own challenges, trials, opportunities and successes.

As we move into the summer, hopefully, this guide we have laid out will help you appreciate some of the challenges that lie ahead and how to make them work for you! 

 

You needn’t do it alone 

Lockdown wasn’t just an unprecedented time for Gyms and Fitness Clubs, it was also unprecedented for us as a Fitness Payment Management Solutions company.

We rose to these challenges in a big way and as such are now more ready than ever to help your club or gym move into this new future.

If you are interested in how we can help your club enter the post-Lockdown market and really power up your operation, please contact us today for a free demonstration!

We hope to hear from you soon!