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Success Stories

CrossFit Tyneside

The speed of which things get remedied is just brilliant honestly!

Request a Demo

Success Stories

CrossFit Tyneside

The speed of which things get remedied is just brilliant honestly!

Request a Demo

CrossFit Tyneside: A Community-Driven Fitness Hub

CrossFit Tyneside, based on Ouse Street, Newcastle upon Tyne, is a thriving fitness facility known for its strong community ethos and high-intensity training programs. With a loyal member base and a commitment to delivering an exceptional gym experience, the team at CrossFit Tyneside was already supplying a high quality service to their membership.

With everything running well on the facility floor, all CrossFit Tyneside needed was a membership management solution that could streamline operations, enhance member engagement and simplify access procedures.

That’s where we are proud to say their partnership with us here at Ashbourne Membership Management came into play. By providing a comprehensive software platform, a branded mobile app for members and integrated access procedures, Ashbourne has helped CrossFit Tyneside unify disparate areas of their operations, reduce administrative burdens and improve the overall member experience as a result.

"Ashbourne allows me to focus on other parts of the business."

Andrew, CrossFit Tyneside.

Challenges Before Ashbourne

Before partnering with Ashbourne, CrossFit Tyneside relied on a combination of a previous provider and manual processes for membership management, class bookings and monitoring membership access to their facility.

Ashbourne: Would you recommend Ashbourne to other gym owners?

Joe, Foundry Gym: "Absolutely. Though maybe I should be selfish and say no, so I can keep them all to myself!" Joe joked. "If someone asked, I would say yeah, definitely use Ashbourne!"

This lack of automation and cohesion can often lead to:

Time-consuming membership management:

Examples: Manual renewals. Payment tracking. Manual reconciliation of payment and member status. Can require communication between providers. Manual reconciliation across provider systems and manual records.

Inefficient class bookings:

Examples: Phone calls. Spreadsheets. Paper records. In-person sign-ups.

Prone to confusion, time intensive to search, not always reliable, hard to audit.

No seamless access control:

Examples: Relying on staff to manually check members in. Entry permissions out of sync with payment status. Manual search required if member’s payment is in doubt.

How Ashbourne Unified and Streamlined CrossFit Tyneside’s Operations

1. Streamlined Membership Management

Ashbourne’s cutting edge Club Management Software provided CrossFit Tyneside with an all-in-one membership management system within a week, allowing for the automation of payments, renewals as well as seamless and integrated communication with their membership..

Key benefits:

  • Automated billing and payment tracking: reducing late payments and admin errors.

  • Easy member onboarding: digital sign-ups and instant access to the gym.

  • Customisable membership plans: allowing flexible options for different member needs.

2. A Dedicated Mobile App for Members

As part of our extended service, our teams at Ashbourne Membership Management were able to provide CrossFit Tyneside with a white-label mobile app. This means we were able to build them a CrossFit Tyneside branded app, offering a sleek, personalised digital service to their members.

This gave members a seamless way to book classes, track progress and manage their accounts, demonstrating the technical sophistication of CrossFit Tyneside at only a fraction of the cost it would’ve taken to develop their own app in-house.

Not only that, but now their members app is fully compatible with all our existing systems and environments, having been built by our teams.

App features include:

  • Class bookings & cancellation: reducing no-shows and misinformation, managing waitlists

  • Push notifications: for announcements, promotions, class reminders and waitlist placements.

“Inevitably there are teething issues when you change software or you change providers. Because everyone using it needs to be up to speed. The speed of which things get remedied is just brilliant honestly”

- Andrew, CrossFit Tyneside.

“The main features of the app we rely on. The Home Screen with notifications is the most used. The Timetable is just so useful for members, trainers and managers”.

- Andrew, CrossFit Tyneside.

3. Integrated Access Control for a Frictionless Experience

Ashbourne Membership Management access control integration helped CrossFit Tyneside to eliminate the need for manual check-ins at their reception desk, allowing members to enter the gym using their membership cards to instantly signify whether they are a paid-up member or whether further action will be required by a member of staff.

Benefits of Ashbourne’s fully payment-integrated access control:

  • Constant secure gym access
  • Reduced front-desk workload
  • Enhanced security
  • Increased confidence and peace of mind for staff and management

4. Data-Driven Decision Making

With Ashbourne’s club management software providing real-time reporting and analytics, CrossFit Tyneside can track membership trends, peak class times and revenue performance.

“We rely on Ashbourne’s metrics daily…And on a monthly basis, we can use the live tracking to see exactly where we are at, allowing us to break it down by category and identify any members that might be slipping away”


“Ashbourne allows us to keep our fingers on the pulse”.

– Andrew, CrossFit Tyneside.

Ashbourne has helped CrossFit Tyneside get easy access to key metrics within their fitness facility, including:

  • Member retention rates: Identifying at-risk members and promotion opportunities.

  • Class attendance trends: Optimising and unifying schedules across the facility, trainers, management and other staff.

  • Revenue forecasting: Plan for growth and seasonal influx, build-up a dataset to better predict revenue and inform promotions.

“The first thing that the members and non-members see is our reception desk. Members have to scan their membership card on the reader, flag up their status immediately, signalling whether they have paid or fallen into a different category. Ashbourne gives us the chance to get onto any issues straight away”

“A really handy and simple tool for our guys to use, which is just really good”


– Andrew, CrossFit Tyneside.

Ashbourne’s Results: A More Efficient, Responsive and Member-Focused Gym

Since implementing Ashbourne’s cutting edge procedures, software, app and member solutions, CrossFit Tyneside has seen:

Reduced administrative workload: Freeing up time for coaching and member engagement.

Higher member satisfaction: Bolstered by the convenience of their Ashbourne-powered mobile app, seamless access and fast customer service.

Improved retention & growth: Increasingly responsive to member needs due to data-driven decisions, trend monitoring and increased quality of tools available for staff in dealing with member issues.

“The speed at which everything gets actioned and the efficiency in communicating from either phone or e-mail is a massive positive to us”


“Ashbourne’s software at the front of house gives us the ability to send a message immediately without having to pick up a phone”

“Even if we send a message out of hours, we know that someone will be at their desk the next morning, it will be picked up and dealt with”

– Andrew, CrossFit Tyneside.

We are immensely proud of our contribution to the incredible story of CrossFit Tyneside. Their drive and dedication to each and every one of their members on the facility floor is exemplary. As a service run by gym and fitness club owners, for gym and fitness club owners, Ashbourne has always been impressed by the passion and intensity of CrossFit Tyneside’s operation.

It has been a pleasure to talk to Andrew and hear firsthand how Ashbourne has helped unify key functions within Crossfit Tyneside’s facility, as well as improve the experience and security of both members and staff alike.

Like any member lucky enough to be engaging with CrossFit Tyneside’s high-intensity courses, our partnership has gone from strength to strength. And we can’t wait to see where they go next.

“Really, I struggle to fault the service”

- Andrew, CrossFit Tyneside.

Ready to Transform Your Gym’s Operations?

And now you’ve heard how our club management software, app and services were able to revolutionise day-to-day functionality for CrossFit Tyneside, perhaps your fitness business will be our next success story!

Having successfully operated and innovated within the fitness industry for over twenty five years, we have helped countless independent gyms and fitness clubs offer premium services at an affordable price.

Whether it is providing a sophisticated mobile app for your membership entirely branded to your business, powerful data-driven software or state of the art access controls and entry systems, we here at Ashbourne are proud to, as Andrew said, offer it all under one roof.

Like CrossFit Tyneside, we can help your gym eliminate the delays and discontent that can occur due to multiple service providers, analogue processes and time-intensive manual reconciliations.

We don’t just provide CrossFit Tyneside a service, we consider each and every gym and club a partnership. So if you want to see the power of a club management service built by gym and club owners, for gym and club owners. Look no further, click here and arrange a meeting with our demonstration team now!

Let Us Help Drive Your Business Forward...

Book your free demo slot and let us show you how
we can help take your gym to the next level.

If you are a member of a gym, contact us here instead

Let Us Help Drive Your Business Forward...

Book your free demo slot and let us show you how
we can help take your gym to the next level.

If you are a member of a gym, contact us here instead