During the relaunch of our clubs, Ashbourne has been trying to find a method to make every single penny count when it comes to our advertising.  Our proving ground has been The Fit Club Redditch, a club which we directly manage and market. Our latest goal was to drastically improve the number of emails we collected when people visited our website.

We also wanted to use this increased email collection as a way of
improving our Facebook ad performance. After all, the more emails we could initially collect when people visited us, the more times we could follow up with them.