Success Stories

Kingdom Gym

Success Stories

Kingdom Gym

From New Gym, To Expanding Empire!

From Doubling Membership Numbers to Scaling and Expansion. We talked with Karl from Kingdom Gym about the club's storied past, what the future holds and advice for anyone wanting to become an independent gym owner.

From a Manual Spreadsheet to an Automated Empire

When Karl first opened his gym in Tamworth, he managed everything manually. Membership sign-ups, payments and access control were all tracked from a computer on the reception desk using an Excel spreadsheet.

“I had all the members manually put into Excel. And I’d have to check everything manually. Every expiry date. We never did direct debits, always pay as you go. Always cash. It was so much admin”. – Karl, Kingdom Gym Owner

While cost effective and perfectly functional for a business just starting out, especially one that was born of opportunity (the previous fitness business in the facility had closed), it was hardly ideal. Like many short-term solutions Ashbourne comes across, a single spreadsheet is time-intensive and prone to error.

“Started with a very small gym, gradually built up equipment. Paid for everything that I own. I know that if it is in the gym, it is paid for and I own it. Nothing leased”. – Karl, Kingdom Gym Owner

Not only was the system time-consuming, as the membership grew it became increasingly difficult to manually reconcile who had paid and to stop unpaid members slipping through into the training areas.

And so, early into his gym owning career Karl placed the fateful call to us here at Ashbourne Club Management.

The Ashbourne Solution: - Automated Direct Debits: Ashbourne’s payment system eliminated the need for cash transactions, ensuring consistent revenue.



- Digital Membership Tracking: No more manual checks—Ashbourne’s database provided real-time insights into member activity.

“Having Ashbourne took a lot of stress off my plate. Just the direct debits make such a difference. So much easier to manage”.

Karl, Kingdom Gym Owner

Going 24/7: The Game-Changer for Growth

One of Kingdom Gym’s biggest competitive advantages is its 24-hour access, a feature many independent gyms struggle to implement securely.

Karl readily admits that before Ashbourne, Kingdom Gym didn’t have the infrastructure to support it either.

“It really helped to increase the membership. It has given us an edge over other independent gyms, being 24 hours. It is one of the reasons we are doing so well” – Karl, Kingdom Gym Owner

How Ashbourne Membership Management Enabled 24/7 Gym Access:

The impact was immediate.

With the increased efficiency and versatility that the Turnstile offers, we often see membership numbers improve dramatically once they are installed.

In addition to purchasing a turnstile system outright, Ashbourne also offers the ability to pay off the purchase and installation of a turnstile incrementally to our partner gyms, perfect for a business in the middle of starting up.

“We went 24 hours because Ashbourne made it so we could. Before Ashbourne, it wasn’t a possibility. The turnstile was the best investment that I’ve made”.

- Karl, Kingdom Gym Owner

“The fingerprint scanner provides peace of mind. You know someone can’t give their fingerprint to someone else. I know everyone coming through the access controls IS a paying member...We ran our third gym for a year before we put in the turnstile. It made such a difference. We put the turnstile in and doubled the membership”.

- Karl, Kingdom Gym Owner

Scaling the Business with Confidence

“Ashbourne helped me go 24 hours with all my gyms. It gave me peace of mind. It helped me get the staff in place and gave me more time to focus on the important stuff”.

- Karl, Kingdom Gym Owner

With Ashbourne handling the membership management and streamlining other operations within Kingdom Gym, Karl could focus on expanding Kingdom Gym’s locations and improving the member experience.

Why Ashbourne Was the Right Partner for Kingdom Gym:

  • Cost-Effective: No large upfront costs for access control systems.

“It was cost effective. Ashbourne did everything from people scanning into the gym, collections, late payments and the follow-up. It took so much stress off my head. And the way you don’t have to pay for a turnstile upfront, it can come out of the member. Perfect when setting up” – Karl, Kingdom Gym Owner

  • Comprehensive Support: From online joining and payment collections to late payment follow-ups, Ashbourne handled it all.
  • Friendly & Professional Service: Karl highlights the team’s responsiveness and ease of communication.

“I just want to say how Ashbourne has helped me from the beginning”. – Karl, Kingdom Gym Owner

The decision to partner with Ashbourne Membership Management paid immediate dividends and hasn’t stopped. We have been proud to help Karl expand from one new facility to three thriving fitness institutions, each invaluable to their local area.

“There are other companies out there, but I’m loyal because Ashbourne are so easy to work with and they help with every problem. I’ve had Ashbourne since the start. I’m happy with the service.”

- Karl, Kingdom Gym

The Future of Kingdom Gym

With three successful locations and a growing membership base, we asked Karl about his ambitions for the future.

And as he expands, he was more than happy to say that Ashbourne Membership Management will continue to be a trusted partner in his formula for success.

“Definitely. Ashbourne helped me scale my business. I would rely on Ashbourne for future sites”. – Karl, Kingdom Gym Owner

Final Thoughts: A Strong Recommendation

Karl’s experience with Ashbourne has been so positive that, when we asked him whether he’d recommend us to other gym owners or prospective gym owners, he already had!

“Keep getting bigger and better! That is my motto. Improve day by day and look for the opportunities.”

- Karl, Kingdom Gym Owner

“I already have recommended Ashbourne! I meet people who come in here and they are looking to open up their own gym. Ashbourne have had some business off of me because I’ve told the people who came in where they need to go”.

- Karl, Kingdom Gym Owner

Key Takeaways for Gym Owners:

  • Automation saves time and stress: Moving from manual processes to Ashbourne’s system freed Karl to focus on growth.

    “When I first came to Ashbourne I was skeptical about putting people onto Direct Debits. After a month or two, the membership increased and it was a lot easier admin-wise” – Karl, Kingdom Gym Owner

  • 24/7 access drives membership: Secure turnstiles and fingerprint scanners made expansion possible.

  • The right partner scales with you: Ashbourne’s flexibility and support were crucial in Kingdom Gym’s success. There were no hidden fees or costs as Kingdom Gym expanded.

Ready to Transform Your Gym’s Management?

“We have a wide range of members coming in, but the majority are between 20 and 40. I can say that because I can see it from the data Ashbourne provides!”

- Karl, Kingdom Gym Owner

If you’re a gym owner looking to streamline operations, improve security and grow your membership, Ashbourne Membership Management can help.

Ashbourne has been providing gym and fitness club owners, like Karl and Kingdom Gym, with cutting-edge membership management solutions for over twenty five years. We’ve helped countless owners install access control and set up direct debit processing, all while providing 24/7 support and the latest analytical tools.

Trusted by independent gyms across the UK, Ashbourne helps owners focus on what really matters, expanding their business, increasing profits and building a thriving fitness community.

Contact our demonstration team today here and they can start to understand where we can contribute to and support your gym’s story and success, just like we’ve done for Kingdom Gym.

“They are professional and friendly. It goes a long way!” – Karl, Kingdom Gym Owner

Let Us Help Drive Your Business Forward...

Book your free demo slot and let us show you how
we can help take your gym to the next level.

Let Us Help Drive Your Business Forward...

Book your free demo slot and let us show you how
we can help take your gym to the next level.