Success Stories

Odin Gym

Success Stories

Odin Gym

Odin Gym Logo (Black)

How Ashbourne Membership Management Revolutionized Odin Gym’s Operations

Odin Gym, a 7,000-square-foot fitness facility located in Storebotn, a village near Bergen, Norway, has long been a cornerstone of the local community. Known for its bodybuilding-focused equipment and fantastic views, the gym had been a great destination for fitness enthusiasts in the area.

However, despite its popularity, this club are also keen on a website. faced significant operational challenges that hindered its growth and efficiency.

Not least, the time of the owner was valuable and spread across Odin Gym and two other businesses. A very common story among the Gym Owners we do business with.

But through partnering with Ashbourne Membership Management, Odin Gym underwent a transformative journey, enabling it to rapidly modernise its operations, expand its services, transition to a 24 hour model and achieve sustained and sustainable growth.

How long did this take you ask? It all started within two days of contacting Ashbourne.

What Were The Challenges Faced by Odin Gym?

For years, Odin Gym operated under the sole management of its owner, Martin, who also juggled responsibilities for his two other businesses.

The gym’s operations were outdated and inefficient, relying on a rudimentary payment collection system called AvtaleGiro, an alternative Scandinavian payment system that wasn’t up to the job. We immediately identified this as an area we could make a huge difference with our decades of experience collecting and managing membership payments.

Odin Gym’s systems lacked integration with the gym’s internal records, making it difficult to track member activity, recover lost members or manage unpaid contracts. Even contacting members through this system was a tedious and inelegant process.

Member details were stored separately, leading to disjointed data and an inability to reliably gauge membership numbers.

All of this meant that many areas of the operation were not running effectively.

The gym’s software was outdated, offering a poor user experience with frequent technical issues, such as buttons redirecting users to the homepage. Martin’s time was consumed by day-to-day tasks, including handling member requests directly through his personal phone and managing limited marketing efforts. With aspirations to transform Odin Gym into a 24/7 facility offering more than just gym equipment, Martin needed a solution to streamline operations and free up his time to focus on growth.

The Solution? Ashbourne Membership Management

Membership Software Quality of Life Improvements

Ashbourne introduced a state-of-the-art membership management system that replaced the outdated and cumbersome software. The new system allowed Martin to easily search for members by name or other identifying criteria, eliminating the need for manual filtering. Payment details, membership durations, and contact information became easily accessible, enabling Martin to communicate with members more effectively.

The unified communication system we were able to put in place was a game-changer, allowing Odin Gym to share news and updates with members seamlessly. Previously, contacting members was a challenge unless the owner knew them personally or had their details on hand. The new system centralised member data, making it easier to manage and engage with the gym’s community at the click of a button.

Manual searches and filtering quickly became a thing of the past as Odin Gym was able to run everything quickly, efficiently and with the correct permissions, off-site.

Entry System and Access Control Upgrades

To support Odin Gym’s transition to a 24/7 facility, Ashbourne installed a full-height turnstile with a maglock system for the front door, complemented by a keypad and fingerprint scanner. This upgrade allowed members to access the gym at any time without requiring Martin’s presence.

Day passes, which previously had to be sold at the front desk by a person within the facility, could now be purchased online, further streamlining operations and enhancing member convenience.

Already with these two updates, Odin Gym had increased the versatility and viability of its operations dramatically.

Introducing the Software, Web and Marketing Support Team

From there, it was about introducing Odin Gym to our 24 hour support teams, not only to ensure that the new systems could be used around the clock to their utmost, but also to integrate and optimise the entire operation.

Given the ability to sign-up members outside of the physical facility for both full membership and Day-Passes, it was time to look at the rest of the behind the scenes of Odin Gym.

Our dedicated support team was available to assist with setup, troubleshoot issues and offer guidance on optimising the software. Being based in-house in the UK posed no obstacle to setting up Odin Gym off the coast of Bergen. Over the first week our support extended to marketing efforts, where Ashbourne was able to revamp Odin Gym’s web presence using our specialised web team.

A sleek, user-friendly website was created, serving as a unified hub for member information, FAQs, referrals and sign-ups. Managed by Ashbourne for a set fee, the website allowed Odin Gym to make changes on the fly whenever they wished, no control was lost and a lot of previously inaccessible options were gained.


Not only that but a bespoke app for Members allowed an efficient and modern way to communicate when compared to manually searching and analogue storage methods.

Additionally, Ashbourne ran successful Facebook ads and revamped the gym’s social media presence, leveraging their expertise to attract new members, increase engagement and communicate the changes that had swept through the facility.

Ashbourne modernised and revitalised the gym’s operations and enhanced its member experience.

The implementation of Ashbourne’s solutions had an immediate and profound impact on Odin Gym’s operations and growth.

Membership Increase of

5% - 10%

Every Month

Membership numbers began to increase significantly and are still increasing steadily, growing by 5% to 10% every month.

Just as importantly for us at Ashbourne, who pride ourselves on the value we can provide to Gym Owners, our new systems freed up Martin’s time, allowing him to focus on expanding his nutrition business and other ventures.

These stories are at the core of our business model, focusing on the needs of the individual, improving their business and freeing up valuable time to the benefit of both parties.

The gym’s transition to a 24/7 facility was seamless, thanks to our advanced entry system and online day-pass functionality. Members immediately appreciated the convenience and modernised experience. The unified communication system improved engagement, while the revamped website and social media presence drove increased traffic and membership sign-ups.

All of this was achieved at the fraction of the time, cost and effort that it would’ve taken if Odin Gym had attempted the same without the operational expertise of us here at Ashbourne Membership Management.

Conclusion

Ashbourne Membership Management helped transform Odin Gym from a manually operated, time-intensive facility into a modern, efficient, and growing business.

By addressing operational inefficiencies, enhancing member experience and providing ongoing support, Ashbourne enabled Martin to achieve his vision of a 24/7 gym with expanded offerings. Today, Odin Gym stands as a testament to the power of innovative solutions and strategic partnerships in driving business success.

If you are an independent gym or fitness club owner facing similar challenges, we are here to help. Odin Gym’s story is just one of countless gyms we have helped modernise and transform over our twenty five years experience in the fitness industry.

If you want to understand how we here at Ashbourne Membership Management can help unlock the potential of your fitness business in the same way we did for Odin Gym, look no further.For Odin Gym, contacting us was one of the best business decisions of the year. So by contacting our team here we can start to understand the challenges facing your gym just like we did for Martin

Get your club in shape.

Want to discover how? Let us show you.

Simply select your preferred timeslot and we’ll be in touch to have a chat about your health club,
the goals you want to achieve, and how our system can help you.

Get your club in shape.

Want to discover how? Let us show you.

Simply select your preferred timeslot and we’ll be in touch to have a chat about your health club, the goals you want to achieve, and how our system can help you.

Get your club in shape.

Want to discover how? Let us show you.

Simply select your preferred timeslot and we’ll be in touch to have a chat about your health club, the goals you want to achieve, and how our system can help you.

Let Us Help Drive Your Business Forward...

Book your free demo slot and let us show you how
we can help take your gym to the next level.

Let Us Help Drive Your Business Forward...

Book your free demo slot and let us show you how
we can help take your gym to the next level.