One of the first things Ashbourne do with any new gym is consult with the club on what the core issues are.

It was immediately clear that the internal working of the club was just a black box. The financials and member usage were complete unknowns, so Ashbourne began by securing the facilities with fingerprint entry, which was now fully monitored by our own central system.

This meant that member usage could be tracked, allowing us to block off multiple entries from the same gym member during a single session, meaning that all the freeloaders were locked out.

Now that gym usage could be tracked, it was also discovered that while 24 hour access was a great selling point on the face of it, the gym regularly only saw a handful of visitors in the late night hours. The club shifted to regular early and late opening hours to keep as many members happy and saved a fortune on operating costs.

The smarter data allowed the owners to make smarter decisions about how their facility should be run. And with the improved software, their team could be in sync about any issues which arose in the club going forward.

Additionally, with Ashbourne now handling all of their customer membership enquiries, the team had more time to spend away from admin and instead on the gym floor providing better customer service. This led to the gym being able to increase its prices as the value of its membership noticabely increased with inductions and regular fitness check-ins now being offered as a standard part of the service.

The Fit Club also took full advantage of Ashbourne's fitness app, allowing them to further improve the quality of their service and give members access to their fitness wherever they were in the world - which came in particularly handy when they were forced to close during lockdowns.

The improved service and reputation meant members were more than happy to support their local club and the reputation of discounted gym with limited services quickly shifted to the franchised newcomer.