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Elements
Fitness & Wellbeing

The personal attention from the team was one of the best things.

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Success Stories

Elements Fitness & Wellbeing

The personal attention from the team was one of the best things.

Request a Demo

Secured Success and Streamlined Operations for an Award-Winning Gym

How Ashbourne’s fully integrated membership management software provided security, automation and a superior experience for Elements Fitness and Wellbeing.

Elements Fitness and Wellbeing is more than just a gym, it’s an award-winning fitness facility for the Stafford community. As a family run health club that boasts state of the art facilities and a wide range of wellbeing services, owner and director Carl has had a clear vision from day one, to create an accessible, first class fitness destination for all ages.

When the opportunity arose to move to a new, improved town centre location, Carl saw it as the perfect moment to take his club's operations to the next level. Given the upheaval, a strategic decision was made to find a new membership management partner to complement the new facility. A revitalisation of two core components that make up Elements Fitness and Wellbeing.

And that is when Carl decided to approach us here at Ashbourne Membership Management. As any independent gym owner who has moved the location of their facility before will know, Carl contacted us during a very tumultuous time for his fitness business. But we were confident we could help Carl and Element Fitness and Wellbeing hit the ground running at their new location with a new membership management service that would deliver value across their entire facility.

Fast forward to the present day and we sat down with Carl and Courtney to discuss how Ashbourne’s hardware, software and support have helped secure their facility, automate key processes and enhance the experience for both their members and their staff alike.

The Foundation:
Personalised Service and Seamless Transition

For a family run business like Elements Fitness and Wellbeing, the personal touch is everything. As a family run business ourselves, we were more than willing and able to accommodate this requirement for the personal touch. This was the cornerstone of Elements’ decision to partner with Ashbourne.

I’m into personal service and customer service, and if the customer service is right then I can go with that. That’s what got me in in the first place, your customer service...

...The personal attention from the team was one of the best things. You came to see me, we talked through everything and I got the responses I was after.

Carl, Elements’ Owner and Director.

In order to ensure a smooth transfer, Ashbourne was more than happy to be in regular contact to make sure Carl’s expectations and requirements were met at every step. The club was navigating a physical move while also implementing a completely new membership management environment, it was important to us that nothing was left to assumption or chance during that process.

“Because we were moving, we wanted to incorporate the move with a new membership management software company. So we changed the whole thing over”.

– Carl, Elements’ Owner and Director.

Courtney was happy to highlight the support Ashbourne was able to provide during this complex process and how we were able to keep business-as-usual operations ticking over.

“For the transfer, for us, because we had two (sources) that we were collecting from before it’s not been straightforward. But Ashbourne has been really quick to solve every issue. Every time we find someone who hasn’t come over, Ashbourne sorts it out for us”.

As a company run by independent gym owners, for independent gym owners. We here at Ashbourne appreciate that no two independent gyms are in the same situation and no two transfers will be the same. This is why our process is highly personal, not just the generic template setup that some companies engage in. 

Enhancing Security and Member Confidence

Membership access to Elements Fitness and Wellbeing was, of course, a key consideration while the move was happening. While Carl and Elements already had their own turnstiles, it was still vital that their hardware matched up with our software.

While we are used to working with our own cutting-edge turnstiles, using Carl’s existing hardware was something our support team was able to facilitate. Once our software was integrated, Elements was able to offer greater levels of security while simultaneously gaining valuable operational insights.

In short order the turnstiles and the newly introduced member fobs were working in perfect sync with the management software to control access via Carl’s turnstiles. As we said before, every independent gym will have a different set of circumstances and needs. Our teams pride themselves on being able to adapt to those needs wherever possible. 

Our software allowed Elements’ turnstiles to gain additional functionality that they had lacked at the previous location. As Ashbourne’s Membership Management system is fully integrated into payment data and member details, the turnstiles now fulfil all aspects of the member verification system.

This means that Ashbourne’s Membership Management system is now not only preventing revenue loss and verifying member identity, but now also able to extend additional security to staff and members alike. 

“It gives us security at reception as well as we use a fob for entry to the main door as well”. – Courtney, Elements Fitness and Wellbeing 

An added security benefit for both the staff and the members, as well as the facility itself. 

Even the new key fob entry mechanism has been a hit with the members, too. Carl shared a simple but important observation regarding his members’ reaction to the new key fobs that have been rolled on.  

“The fobs are great…Members love the fobs!” – Carl, Elements’ Owner and Director.

 

As soon as they tap (on the turnstiles) it brings up their profile. Yesterday someone came in using someone else’s fob so we knew it wasn’t them!...

...It doesn’t let them in if they haven’t paid, so we know to chase that up with them”.

Automating Operations and Empowering Staff with Membership Management Software

We mainly use the dashboard for pulling off reports. It has a lot of operational report systems. We can filter it and monitor the number of check-ins

Ashbourne’s software has become the core membership system for Elements Fitness and Wellbeing, automating access, security, member data and payments, and in turn freeing up staff to focus on improving their facility and the service it provides.

Access to reliable, consistent data is crucial for understanding member engagement and that is exactly what Ashbourne Membership Management’s dashboards allow Courtney and others to do.

And the utility of our Dashboards do not end there. Our platform streamlines member communications, allowing for a personalised touch at scale that Courtney and Elements’ Gym have been utilising to great effect. 

“We also use the dashboards to send out e-mails to all of our members. We can upload e-mail templates, and add filters to address each member by their name personally”.

– Courtney, Elements Fitness and Wellbeing

Ashbourne’s automation didn’t stop there. The next area Courtney touched on was the fact it had extended to class bookings, a task that many gym owners know can be very tedious if they have ever had the displeasure of managing a class booking system manually.

“Bookings can now be done through a booking link rather than manually, and soon it will be available on the app as well”, Courtney explained. “So then they will be able to log in with their fob number and book classes themselves!”

– Courtney, Elements Fitness and Wellbeing 

This is a classic example of a win-win situation. Elements’ members now get to experience a much sleeker service, with the promise that the new member app will provide even greater freedom. And at the very same time, Elements’ staff find a tedious task is now eliminated from their schedule, allowing them to focus on other vital tasks around the gym.

A Partnership for the Future

Elements’ journey with Ashbourne began with a major transition. A transition both in the physical facility and how the facility was going to be run. It is an unorthodox situation that could’ve easily been mishandled, but our responsive, in-house support team has been key to its success.

Definitely easy to contact! Everyone is always at the end of the phone, everyone is always answering e-mails. Ashbourne is really quick at responding!

For Carl, the results speak for themselves. When asked about the overall outcome of the partnership, Elements’ Owner and Director was able to sum it up in a succinct three words.

“Everyone seems happy!”

His advice for other independent gym and fitness club owners considering a new management system reflects his own recent experiences.

“Make sure you check everything suits you personally, everyone has different requirements”. 

By choosing a partner designed by gym owners, for gym owners, Elements Fitness and Wellbeing has successfully fortified its operations, enhanced its member offering and built a solid technological foundation for continued award-winning success.

Ready to Build an Award-Winning Gym Experience, Supported by a Partner Who Cares?

Just like Carl and Courtney at Elements Fitness and Wellbeing, you deserve a partnership that starts with personal consideration and delivers the security, versatility and support that lets your business thrive.

If you are an independent gym owner looking to reduce daily frustrations, bolster security and create a better experience for your members and staff, the solution is clear.

Here at Ashbourne, we’ve been helping gym owners streamline operations and increase member satisfaction for over 25 years. As Elements’ discovered, we can supply the integrated hardware and intelligent software that:

  • Secures your facility with reliable access control, ensuring only paying members gain entry.

     

  • Automates your administration with easy-to-use dashboards for reporting, personalised member communications and self-service bookings.
  • Provides dedicated, responsive support from a team that’s always at the end of the phone to solve any issue, quickly and efficiently.

From turnstiles and fobs (that members love!), to BI Dashboards that offer real-time insights, our systems help you focus on what you do best. 

With one-to-one training, straightforward onboarding and ongoing support, we ensure a smooth transition to a long lasting partnership. Contact our demo team today here. 

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