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UltraFlex

Ashbourne benefits us from many, many perspectives. They take a lot of work off our hands

Request a Demo

Success Stories

UltraFlex

Ashbourne benefits us from many, many perspectives. They take a lot of work off our hands

Request a Demo

How Ashbourne Supports UltraFlex Gym's Quest for Quality.

UltraFlex was looking for premium service for them and their members at an affordable price.

For Kuba, the founder and owner of UltraFlex Gym, building a fitness club was never about taking the easy route. From the beginning, he knew the type of gym he wanted to set up.

He wanted to deliver a premium, unconventional gym filled with hand-picked, high-end equipment from around the world, all without charging a fortune.

In an industry where too many people are happy to pick a quick fix, UltraFlex’s 10,000+ square foot space underwent a total structural overhaul, featuring everything from brand new cardio and boxing zones to an in-house barbershop. This commitment to excellence needed to be reflected in every aspect of the business, especially behind the scenes. We sat down with Kuba to learn how Ashbourne’s membership management system became a crucial piece of that puzzle.

The Search for a System That Matched UltraFlex’s High Standards

When UltraFlex first opened its doors in 2017, UltraFlex used a different membership software before signing up with Ashbourne’s club management software. The experience was lacking, and not because of the features alone. It was an important lesson in the value of customer service and an in-house support team for any independent gym that wants to feel valued and in control of their membership management system.

“The membership system we used beforehand wasn’t as efficient, but it was more so the issues that we had with the customer service that just wasn’t up to scratch”.

- Kuba, Founder and Owner.

For a gym that prides itself on quality and the best possible member experience, this was a significant operational problem and one that UltraFlex was rightly not willing to put up with. 

“We need(ed) to have a top-end membership system as well,I feel like Ashbourne certainly meets our standards and makes sure they are kept high”.

- Kuba, Founder and Owner.

In Ashbourne’s twenty five years in the fitness industry, we’ve seen too many gym membership management companies treat their customer gyms like an impersonal resource. At Ashbourne we believe that our service is a partnership and that our support is one of the most vital expressions of that service.

As a company run by gym owners, for gym owners, we know that if operational excellence can’t be guaranteed, then there is a significant problem with the service being provided. If the membership management service is hard to reach or hard to work with, that just isn’t acceptable. UltraFlex came to the same conclusion and now they receive a service that is worthy of their values and work ethic. 

A Partnership Built on Support and Reliability

For Kuba and UltraFlex, the difference after signing up with Ashbourne was immediate and profound, starting with the human element provided by our support team. 

This wasn’t just a pre-sales promise made by our demonstration team, Ashbourne works every day to ensure that it is a consistent reality. 

“Whenever we need Ashbourne, they are always there to help with whatever issue we have.” 

– Kuba, Founder and Owner.  

This reliability was tested and proven during the most challenging of times.

“Great customer service, even during the pandemic where there was a lot to deal with.”

– Kuba, Founder and Owner.  

As many independent gym and fitness club owners will remember, when the Covid-19 pandemic hit there was significant confusion from members and owners due to the nature of government communication. Ashbourne worked tirelessly during this time to ensure that memberships were either frozen or collected and that members were receiving quick and responsive communication throughout.

This enabled all our partner gyms, fitness clubs and studios to communicate with their membership effectively, collect payments where necessary and re-open as quickly and efficiently as possible.

This open line of communication fosters a true sense of partnership and Ashbourne’s partnership with many of our gyms was strengthened during this trying time. 

“And they are always open to critique and anything they do need to work on,” Kuba adds. “Ashbourne benefits us from many, many perspectives. They take a lot of work off our hands”.

As a company that runs our own gyms and fitness facilities, we know the value of feedback from the gym floor. Whereas some membership management companies might never leave their offices, we know that the gym floor is where the action happens and we know the people best placed to give us feedback are the ones who use our systems every day.

“You will get all the support you need, which is something I believe other companies lack,”

- Kuba, Founder and Owner.

Offer a Seamless Journey, from Check-Ins and Sign-Ups to the Gym Floor

“The check-in system is really easy to use, every person that scans in, their membership will pop up on the screen, so if they are due to pay, our staff members have a clear visual indication of that. Very clear, very easy to understand for both members and staff.”

- Kuba, Founder and Owner.

 

Kuba and UltraFlex wanted to offer a membership experience that would set them apart from other independent gyms in the area. It was a service they were confident they could provide on the gym floor, but they were not convinced that their previous membership management service was the right fit to provide the excellence they desired day after day.

Ashbourne knows that a premium member experience starts the moment someone walks through the door. Our check-in system ensures this process is seamless, secure and reliable for members and staff alike. 

This simplicity extends to growing the UltraFlex community. We know that one of the biggest barriers that independent gyms and fitness clubs face is having a sign-up system that is as simple and effortless as the corporate chain gyms.

That is why Ashbourne has made it our mission to make sure that every one of our partners can enjoy a sleek sign-up system to maximise the chances of converting website visits into new memberships. 

“Ashbourne is definitely a very easy system for us,not only easy to keep tabs on members but it is a very easy system for members to sign-up”.

– Kuba, Founder and Owner.  

New Reports Allow for Data-Driven Decisions from Marketing to Member Growth

Beyond the busy daily routine of running an independent gym, Ashbourne’s reporting tools have given UltraFlex a set of fantastic new tools to be able to quickly visualise and understand the data at the heart of their business. 

These reports do more than just track member numbers, they are playing their part in actively shaping UltraFlex’s business strategy, as well as confirming what projects are working and what is falling short of expectations.

“Reports are useful for keeping tabs on membership but also for keeping track of the people who are trying to get more people in. It allows us to see the data of how well they are performing. So it benefits our marketing as well as the business itself.”

– Kuba, Founder and Owner.  

 

“The main features that are used are reports, which are great. Gives us a full breakdown. For example, membership status is key”.

- Kuba, Founder and Owner.

A Final Word for Fellow Independent Gym Owners

For any independent gym or fitness club owner looking to take their facility to the next level, Kuba’s advice is simple

“If you are a new gym owner, or if you are looking to open a gym, I highly advise you to use Ashbourne. You will definitely see the benefits of using them”.

- Kuba, Founder and Owner.

In the demanding world of independent fitness, where quality and atmosphere are everything, having a reliable, intuitive, and supportive partner like Ashbourne allows owners like Kuba to focus on what they do best.

Ready to Partner with a Team That Meets Your Standards?

Just like Kuba at UltraFlex, if you built your independent gym to deliver value for money, offer the best experience to your club members and provide them an excellent area for growth and progress. Shouldn’t your membership management system reflect those values?

If you’re tired of inefficient software and customer service that isn’t up to scratch, the solution is here. For over 25 years, Ashbourne has been the partner for independent gym owners who, like you, pride themselves on quality.

We know your time is better spent growing your community, not wrestling with admin. That’s why we provide an easy-to-use system that takes the work off your hands. From the moment a member signs up easily online, to the seamless check-in that creates the data to give your staff clear, visual BI dashboards, Ashbourne strives to make the daily routine in your facility as effortless as it can be.

Our in-house support team is always there to help, acting as a true extension of your own staff. With proactive reports that benefit your marketing and your business, and hardware that secures your facility, we provide the tools to not only reduce daily frustrations but to actively help your gym thrive.

We offer the widest array of club management software, but we’ve never lost our personable, family-run focus. We’re always open to feedback and committed to a partnership where we grow together.

Contact our team today for a chat. Let’s discuss how we can help you implement a system that keeps your standards high and lets you focus on what you do best as well.

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