The Gym Owners Forum Podcast: Let’s Grow Your Fitness Business During The COVID-19 Lockdown

As lockdowns continue around the world, we’re kicking off our first Gym Owner’s Forum podcast with a whole episode dedicated to how you can keep your club and gym alive during lockdown.

Hosted by gym owner and Ashbourne Membership Management sales manager Grant Harrison, Grant introduces you to his own tried and tested strategies employed by his own club, The Fit Club Redditch. Grant and his 2 co-hosts; Business Developer Toby Wassell and Digital Marketer Harvey Wright; they will walk you through their extensive checklist of things that YOU NEED to be doing in order to keep your club alive in the eye’s of your members.

Remember to join The Gym Owner’s Forum facebook group for even more support from gym owner’s across the UK and Ireland.

And if you’re interested in more direct help for your club, collecting your direct debits, to handling your marketing, then get in touch with Ashbourne today for a free demo and discussion.

 

Listen To The Gym Owner’s Forum Podcast

You can listen to the podcast here, or find it on your favourite podcast host.

 

 

The Podcast Transcript

 

Grant:

Okay. Hi everyone. This is The Gym Owner’s Forum podcast. We just thought we’d put a few podcasts together to help gym owners along, especially during this lockdown period. And also just moving the clubs forward as well. I’m Grant Harrison, I’m national accounts manager, at Ashbourne. A bit about myself just quickly, is that I used to work for a fitness marketing agency, where we’d go around the country selling memberships. I sold hundreds, hundreds, and hundreds of memberships in clubs all around the country. From there, I then opened my own health club from scratch. Five years down the line I sold that club and then joined Ashbourne. I’ve been with Ashbourne for about 10 years, looking after new clubs, helping the current clubs improve their membership base.

 

Grant:

From there, I’ve taken on the Fit Club, which is a 17,000 square foot health and fitness facility just outside Birmingham. It was a failing club, which we had about a thousand members, which we’ve taken on and pushed up to about 1,500 members in a very short space of time, just by putting in a few processes and running the club more efficiently. So along with me today, we’ve got Toby Walsall and Harvey Wright. They’re going to obviously give some more opinions. So I’ll let Toby introduce himself.

 

Toby:

Thank you. It’s tough to follow that, what a glittering experience Grant has. I’m a bit newer to the game than Grant, but yeah, my name is Toby Walsall. I am a business development manager here at Ashbourne, so mostly new product development, but also working very closely with Harvey in the marketing department, and Grant in sales. And of course, Grant and myself took on the Fit Club in October of last year. And we’ll be discussing a lot about that today.

 

Grant:

With myself and Toby, we’ve also got Harley with us as well. Harvey is our digital marketing expert. Hi Harvey, how are you doing?

 

Harvey:

Hi. Yeah, my name is Harvey. I’ve been with Ashbourne for about six years, and I don’t think I’m going to be sounding as impressive as these two intros before me, but yeah, I’m the marketing manager at Ashbourne and yeah, outside of just marketing, Ashbourne as a service, we also handle Facebook ads, like social media help and website building. So just to say my qualification simply, it’s also not only is it just on Ashbourne’s own marketing and getting in touch with clubs, it’s also working with clubs to understand how customers actually react to their brand and how they can start actually getting new memberships.

 

Grant:

Essentially what we’re saying here is that we’ve got a lot of experience dealing with hundreds and hundreds and hundreds of health clubs all over the UK and Ireland. We’ve got our own experience with our own gym, and myself and Toby in the Fit Club. So not only are we telling clubs the things that they should be doing, we’re actually putting all these processes in place and putting our money where our mouth is basically. So these are practical things that we see in all of the clubs that we work with, but also that we’re doing it in our club as well. So hopefully you’ll gather a lot from these podcasts.

 

Grant:

So the first podcast that we’re going to do is based around the lockdown, the second lockdown. We did a webinar a little while ago just before the first lockdown. So a lot of these are coming from the things that we’ve done in the first place, but as time goes on, we’re going to be more and more podcasts, which will range from how to get more members, how to retain your members for longer, improvements to the club, increasing secondary spend, IT marketing and things like that. So there’s going to be lots and lots of podcasts that you can go in, dip in and out of and use the relevant topics to help your club and improve your profits.

 

Grant:

Okay. So obviously today’s episode is all about the lockdown, the second lockdown and things that you can do to come out better on the other side. So start off with, we’re going to talk about things that we’ve done in our club, in the Fit Club, things that we’ve done in the past lockdown and we’re doing again in this one here to be ready to come out on the other side. So some of the things that we’ve done, Toby, we’ve done… Well, we did so much, didn’t we?

 

Toby:

Yeah, absolutely. So not the subject matter that we all wanted to be talking about today, I’m sure, a second lockdown. We could go into how much we disagree with it as a concept, but I won’t bore you with that today. I think there’s enough being said about that on social media, but I guess to start with, the main thing that we’ve done, been doing in the last few weeks before a locked down was even announced, was being clear with our members regarding payments and what happens with their payments going forward.

 

Toby:

So the main goal for us is avoiding cancellations, as it will be for most guys, I’m sure. So by giving them options early on, sending out communication with your options to freeze, carry on paying to support the club, or paying a portion has led to less cancellations for us.

 

Grant:

Yeah. I think it’s a bit of a toss up, isn’t it? Of what the club wants to do. Do they want to put a blanket freeze on everybody so that they can restart everybody when we reopen? Or do you want to ask for payments to continue? What other things? We’ve people if they want to pay 50% or?

 

Toby:

I guess it’s all dependent on your relationship with your members. I think a lot of the larger clubs we’ve seen, you obviously see it with the big chains like Pure Gym, they’re always going to freeze everyone. There’s no real loyalty there, but when you see the same people day in, day out, you’ve got more of a case for people to support you, not to just cancel their payment straight away. So I guess it’s about your relationship, picking out what’s going on with that.

 

Grant:

I think this time around as well, we know it’s only going to be four weeks. There’s light at the end of this tunnel. So people aren’t going to miss one payment. So we’ve just asked everybody, if you can continue to support us, then we would really appreciate it, or we can freeze your membership, but we’re not going to put a blanket freeze on it on our members. We just feel that with the work that we did during the first lockdown, they can see that we invested back into the club, and we didn’t just keep the money for ourselves. We put that money back into the club, and when the members came back in, they received a better club. So therefore I think there’s more likely for them to be more inclined to continue their payments. I think that’s a bit of a general trend would you say, Toby?

 

Toby:

Absolutely. Especially if amongst Ashbourne customers, obviously all owner managed gyms, or largely owner managed gems, there is that community spirit there. So they’ve definitely been able to encourage payments more often than not, which is great to see. There’s a lot of goodwill out there. You wouldn’t have thought so given this is the second time this has happened, but there is a lot of goodwill out there, and you can really touch on that.

 

Toby:

From the first lock down, we obviously learned a few tips and tricks of what you could be doing during the lockdown itself to look after your members and give them some value if they are continuing those payments. So to start with, as simple as anything, daily workouts, use your expertise, put together workouts and film them and put them on your Facebook pages. You can obviously differentiate whether people are paying or have canceled their direct debit by giving out limited information on your main social media pages, and then putting together more complex live classes and premium content on closed Facebook groups. That’s quite a good technique people have done to protect those who carried on paying.

 

Harvey:

In terms of your marketing as well, like if you are creating, if you’re finally live streaming and creating content that you can share online, this is the perfect time to do so with your marketing. The number of clubs which should be creating more content, like more actual in-house videos of what their fitness regimes are like to attract new members, which when you’re running a gym day to day, you don’t really have time to do, it’s every club stream that they’d sort of be like a Pure Gym. They’re like, we’ll release fitness videos all over our YouTube, and live stream classes on Facebook, which you can’t do during non lockdown. But now the good thing is you can now both deliver your customers a service through the virtual classes, but you can now also use that as part of your marketing and start actually building up a library of videos that you can start sharing. Once you figure out a way to actually create good quality content like that, then going forward, when your gym reopens, you then have the actual mechanisms in place to start actually creating regular video content to share on your Facebook instead of just inspirational quotes.

 

Toby:

Absolutely. And over locked down there seems to be a massive thing, just up and down the country, people are picking up new skills and things like that. Maybe the lockdown is an opportunity for a gym owner to pick up new skills in their video editing so they can just churn out content when they do reopen for their social media pages.

 

Harvey:

Exactly.

 

Toby:

Those good habits, I guess, getting into them now.

 

Harvey:

Yeah, with the Fit Club, what we’ve been working on for the last few days, isn’t… The first time it closed down, you guys focused a lot on the actual renovating and improving the actual end gym service. But for the last two days, the things we’ve been talking about are all, what’s the best streaming service? We bought a DSLR camera, for a couple of hours we worked out how to connect that up to Facebook live so we could do higher quality streams. And now that we’ve got that and we’ve got all that stuff down for an investment of a few hundred pounds, even when the gym reopens, we can start offering an online class service for a fraction of the membership price. I know that it’s quite generic to say, oh, well look on the bright side of things, but this really is a chance to, anything that you feel that you missed out on the first lockdown, just use it as an opportunity, because it’s a month long. You could probably get most of your members continuing to pay if you get in touch with them and you’re very honest about it. And you can really use this time as an investment to just really refine things that you missed out.

 

Grant:

Well, the first time round, obviously we spent a lot of time and effort getting the club physically ready for the reopening. So spacing all the equipment around, putting up the signage and everything like that. That’s already been done. We’ve done that already. So now it’s a case of, what can we now do to improve the business? As you say, can we do these live classes even after lockdown as well? So all those physical things that we did in the club before, we don’t need to do so we can use this time. We’ve done our painting, we’ve done the equipment moving around. So it’s a good opportunity.

 

Toby:

I think it’s interesting you touch on not spending a load of money to make something that’s quite valuable. I think whether you’re doing more of the online stuff or improving the business or just the gym itself, you don’t have to spend a fortune. The DIY stuff we did in the first lockdown, I don’t know who else did the same thing, but followed the mantra that space is king. Just something as simple as moving around a load of kit can give you a load of extra space, which makes your gym a lot more attractive, space for functional areas and things like that, and something like a fresh coat of paint, BNN bargains, you can get tens of there. So it can be a bargain. It doesn’t have to be spending a lot of money on new kit.

 

Grant:

A minute ago you said about the closed Facebook group, what would that benefit?

 

Toby:

It’s just the way we are going to do it is messaging, emailing members that are frozen or live with a link to a closed Facebook group. We will approving people.

 

Grant:

So only live paying members or people that are frozen can access that?

 

Toby:

Exactly. We’re doing live and frozen, because a lot of the feedback we had after the first lockdown down was, okay, I can afford to pay, but I still [inaudible 00:12:14] froze rather than cancel, why are you alienating me by rewarding only the people that paid? So we’re trying not to do that. Whether you freeze or pay, you’re being treated the same and it’s just saying to people, “You don’t have to pay, but we massively appreciate if you’re in the position to.”

 

Harvey:

Yeah, I think that’s a good point as well on the customers that are going to stay loyal are going to keep paying, because they’re not really paying for the service. Everybody who is paying the full amount knows that they are not going to get the gym, and that’s what they want. So really when you’re creating content online, it’s the best time to start sharing with people because it can make your customers that couldn’t afford to pay, not feel alienated. Everybody has a monthly budget, and some people, if they’re not going to get the gym, they just have to cancel. They have to freeze, and that’s completely reasonable, but nobody is going to complain that your members who aren’t paying are getting free gym classes, because at the end of the day, they’re not getting what they wanted either, which they’re not getting access to the gym. So if you’re worried about alienating people by giving away too much free, I really don’t think this is the time as well.

 

Grant:

Okay, so we’ve done the closed Facebook group. So obviously on our Facebook page, we’ve got thousands and thousands of people, people that have ever liked the club. So we’re still putting in content on there. But when we put in specific content on the closed Facebook group, which is our members, as we’ve said. So what else have we done as well? So we have our own custom Fit Club app on the app store, and on the Google Play. So we’ve got some on demand videos, which literally thousands, I don’t know how many, Toby?

 

Toby:

Around 10,000 on demand videos, and 250,000 recipes and nutritional documents as well, I’ve got written down here, which I’ve never seen the entire-

 

Harvey:

That’s a lot of recipes.

 

Toby:

A lot of recipes. I’ve never seen the bottom of the list, so I don’t know if it’s true or not.

 

Harvey:

Do that many recipes exist in real life?

 

Grant:

Apparently so.

 

Toby:

Apparently so.

 

Grant:

A lot of variations on chicken.

 

Toby:

Yeah, absolutely.

 

Grant:

But with the on demand videos though, they’re all set out in a class order, aren’t they? So you can see, if I want to just see yoga videos, or I want to see body pump videos, or spin.

 

Toby:

Yeah, exactly. And it’s the same with the recipes. You can do vegan, paleo, and various other.

 

Grant:

It’s really good, because I say, we haven’t got the time to put that much content onto Facebook and things as well. So having those there, people can access them any time. They’re high quality videos. You can stream them onto your TV.

 

Toby:

It’s a ready made solution first. So we’re obviously looking into the live streaming of classes, but if you don’t have time for that, then you’ve got an out of the box solution there ready to go. And it keeps people who are still paying their membership or have frozen their membership, it keeps them happy. And it’s just very easy to put together.

 

Harvey:

Yeah. I think the important thing to take from that is that there are tiers of what you can achieve. You could spend the time investing and designing your own app. You can go for a pre-built app solution that you can customize with new content, but that comes pre-built with loads of content. You can live stream your own stuff to varying degrees on Facebook, just to keep growing as social media and keep your customers happy. Or, you can just host a zoom meeting with personal trainers. You don’t have to-

 

Toby:

Like a consultation.

 

Harvey:

Yeah. You don’t have to be giving classes. You don’t have to set it up so somebody is doing a whole fitness regime, but they can answer people’s questions. And it’s these kinds of things, which whatever… You have time, use it as best you can. And don’t think that you have to be either doing the highest quality stuff or nothing at all. There really is a spectrum of things that you could be doing to keep your customers invested.

 

Toby:

I think a crucial part of the customer, just going back to that very quickly, is that it keeps the money coming through the door. So it gives people something back, I guess, all of this stuff does really, it keeps them willing to give their money in exchange for a service. I guess the main thing is, you need to keep that money coming through the door during this period. If you haven’t done that or have chosen to freeze all your members, for example, then an online store might be a solution. You could be selling merchandise that you already have. You could be taking pre-orders for merchandise that you don’t have. There’s really loads you can do with it. And with Christmas coming up, I think you can be selling merchandise alongside memberships and things like that, and you get some really good response. Support the club, buy stuff through our online store.

 

Grant:

You say about the time aspect. Some of our clubs spent ages building an outside area for their gym. By the time they’d finished it, the gyms reopened. So if you spend the next two, three weeks putting a package together, you’re going to be open in a week time. So do what you’re going to do quickly so that you’re ready to go from day one so that you can use those four weeks. Don’t spend three week building your platforms, because then you’ll be open before you know it. So get things done quickly, so that’s where this works well.

 

Grant:

Another one that we get we’re going to do within our app is some challenges. So rather than just saying, go out and walk five miles or whatever it is, people can connect their devices to the app and we can set a challenge. Who can do the most miles this month? Who can burn the most calories, or the distance, or most steps, or whatever it is. And then connect their Fit Bit, and [inaudible 00:17:50], and Polar, and whatnot, connect their different devices. We set up the challenge, and it’s all done for us. The members will go out and complete all these challenges, and the leaderboard is automatically produced. We don’t have to do anything apart from set the challenge.

 

Harvey:

And the great thing about that is that once again, it’s a spectrum. You can either do it your way where, it’s much more tracked, or you could just put a post on Facebook and ask people to respond with their personal best of something.

 

Grant:

Last time around as well, we also did a 28 day workout. So everybody that continued to pay, not the froze, the ones that continued to pay, we put out 28 days of exercise. So we had a back exercise, a shoulder, chest, arms, legs, cardio, abs. Every day for 28 days, they were emailed that. We’ve still got that. We can email that out again automatically. So everybody that’s carried on paying, here you go. This is today’s exercise. So you can recycle what you’ve already done. So you can change those exercises though, as well. You could change it to a different day. So like yesterday we did back shoulders and arms exercises with equipment from home. This week, you use that video, change your clothe and do in a different room and refilm the same thing. So you haven’t necessarily got to come up with something new again and again, and again, use what you’ve already got, just recycle it.

 

Harvey:

Absolutely. And I saw you create that, and you sat down for about a solid eight hours and just filmed and wrote emails. By the end of it, you said, there’s 28 days of content, just sorted. It is amazing what you can do if you just knuckle down. Even a full day of working at the gym, taking the eight hours that you would have spent working at the gym, probably longer actually knowing gym owners, but you can make a 28 day fitness regime. It is incredible the amount of content you can do when you’re not struggling with all of the extra admin and customer support that you usually have to do. You really can create a lot of stuff that you can recycle into the future.

 

Grant:

That’s it. Well, this is time that you can focus on your business. Most of the time you’re in the gym, you’re dealing with members, you’re dealing with prospects, you’re showing people equipment, you’re training yourself. Now you’ve got four weeks of none of that interruption as well. So you can really use this time to focus on your business, put a marketing plan together, think about how you’re going to drive the business forward. It doesn’t matter whether it’s a gym, a cleaning business or whatever it is. You need to have a plan to move forward. And this is a perfect opportunity when you can take a step out of your business to focus on your business.

 

Harvey:

Absolutely. I don’t want to be lazy and say an Elon Musk quote, one of the things he said was that the way to be more successful than the other guy is if they’re working a 40 hour week and you work an 80 hour week, by the end of the year, you’ve worked a couple of thousand hours more than them. And this is how you can also, thinking long-term, if you have competitors in the area, if they spend their entire month, they closed down the gym, they freeze all the members and they say, “Oh, we’ll just wait until December comes around.” If you spend, if you and your entire team are spending that 40 hours a week for a month, the amount of content and extra engagement you can get, it’s thousands of hours worth and your customers will notice. People will remember the gym that actually spent the entire lockdown actually engaging with them.

 

Grant:

Absolutely, absolutely. So one of the other things that we’ve done as well is we’ve built the Fit Club at home website, so it’s a separate website. We’ve have some, just again, nutritional content, workout from home videos. And we’ve added that onto our actual fit club website. Now that’s a website that you can all use. It’s not a login or anything like that. We’ve just got content on there that people can use. So again, if you want access to that, we’re more than welcome to share that out with you so you, whether you’re an Ashbourne and customer or not, you can just use the Fit Club at home website and access all of the content and just say, you’ve teamed up with the guys at the Fit Club to bring you XYZ content.

 

Harvey:

Yeah, absolutely, Grant. I think an important aspect as well is that we’re talking a lot about providing a service and staying in touch with members, but a big thing to remember is that not everyone uses the same thing, like with your 28 day email workout campaign. That’s great for people who use email, but literally some people only look at their Facebook. Some people only look at their email. Some people just read texts. Some people are completely un-contactable. They’re not going to respond to anything you do.

 

Grant:

Off the grid.

 

Harvey:

Yeah. And most gym owners will know, if you send out an email to everyone, 5% of people actually know what’s going on. So it’s best to make sure to communicate on all platforms. If you’ve got that Instagram, make sure to update people on that, make sure to be updating absolutely everything.

 

Grant:

So you’re sending out text messages, you’re sending out emails, you’re sending Facebook. So basically every platform that you’ve got, you’re using that to market to. Yeah, that’s a good point, because essentially as well, when we have members that, not only if they’ve canceled counseled their membership, but we know prior to them missing their direct debit payment, when somebody has canceled their DD. So their payment might not be due for another 20 days, but we know that that their DD has been counseled. So we’ve been-

 

Toby:

We’re just proactive with it. If we can see that someone has canceled their direct debit and they are actually entitled to more time, then we get in contact with them and we tell them, and we try to get them to reinstate their direct debit so they can carry on. And this is being recorded the day before lockdown comes into play, and we’ve already seen a massive amount of people cancel their membership, when actually they just paid on the 1st of November. So when we reopen in December on the second, they will be entitled to a free month, a whole month of jam gym access and they don’t realize that. So just getting in touch with members, again, through all of the channels.

 

Grant:

So rather than waiting just to communicate with all canceled members at the end, when we get the email through it every day to say that this person has canceled, give them a call. We’ve got nothing else to do, essentially. Let’s give them a call and make sure that they’re back in and can reinstate their direct debit before it falls off.

 

Harvey:

It’s also a great way to put a positive spin on it, that you’re not chasing them saying, “Hey, you’ve got another payment to make.” It’s, “Hey, you’ve got another month left.”

 

Grant:

Exactly.

 

Harvey:

Why don’t you come back, enjoy your Christmas at the gym.

 

Grant:

Yeah, because they’ve paid on the 1st of November, and they’ve now counseled their 1st of December payment. So when the 1st of December comes around, we wasn’t going to ask for that first of December payment anyway. So they will get December for free, and their next payment will be the 1st of January. But if they’ve canceled ATD, they won’t get any time. So just say, communicate with them. Say, you’re essentially get in December now for free, because you’ve already paid. Reinstate your direct debit and get back into the club.

 

Harvey:

And then once again, it’s a good brand image. It makes you look really friendly. And if somebody thinks, “Oh, this gym just gave me a free month.” January is rolling around, the new year’s resolutions are coming out.

 

Grant:

Oh, yeah. There’s so many campaigns we can do in December really to get people into the club. Give December away for free, and then you’ve the jump on it, but that’s another episode, I think.

 

Harvey:

Absolutely. Plus you’ve got the Christmas and lockdown weight as well. Double reasons to get in the gym for January.

 

Grant:

I think essentially thought, what we’re saying is that the more you engage with your members, the more likely are they, A, to continue to pay, B, to stay. I think the clubs that sit there and do nothing, they’re the ones where the members will just slide slowly away, or just give it up and go, “You know what? That gym up the road, they’re a lot more engaged with their members. It looks a lot more of a fun place to be. I’m going to try that one come next time around.”

 

Grant:

So really engage with them. Get on all platforms, email, Facebook, Twitter, and then getting the message out there.

 

Harvey:

And of course, when it comes to the communication, perfect time. One way as well, people don’t just ignore their emails and texts. The problem is that they, especially if you’re doing handwritten contracts, people will enter the wrong numbers. People will just sometimes write fake numbers, because they don’t if you’re going to spam them with messages. Perfect time to, when you’re getting in touch with your members about their direct debits, get a new phone number, get a new email. This is the time, I know it’s incredibly boring, but this is the time where if you spent a whole day cleaning up your database, you could have accurate deep data within a couple of days, if you really spend time on it and going forwards, it’s just, it’s just the biggest gift to give yourself when you know that if you’re calling a mobile number, it’s the right number.

 

Grant:

Yeah. Absolutely. Not only getting the correct email address and phone number, but also knowing your membership types. So rather than having just a load of membership types where this person is paying 20 pounds a month, this one is paying 22, it’s still the same membership. They’re still entitled to the same thing, but people have created different membership tiers. If they’ve all in the silver category, then what you can do is you can use that data to target and say, right, let’s upgrade you to gold. So it’s not only clean up your email address and telephone numbers and things like that, it’s cleaning up your membership database, so you know, this group of members is in the bronze category. These groups are in the silver, and then moving forward, you can then target those certain groups. So it’s really about just cleaning up the whole database, not just certain areas of it.

 

Harvey:

Absolutely. Since lockdown, a lot of gyms have been in touch with us to get their websites made. And it’s very funny, The first time we made the website, we would ask for a membership list, you would just receive a Rosetta Stone’s worth of about 150 membership types where it’s like, senior one day, senior half an hour. And it’s funny, as we’ve gone on, people are getting in touch and saying, actually, maybe we should get rid of the senior half an hour and just turn it into the senior one day. So loads of gyms are doing it. It’s okay to admit that maybe you got a bit carried away with the membership tiers and this is cleanup time. Yeah.

 

Grant:

Yeah. So the prices are irrelevant. Wherever somebody pays 18 and someone else pays 20. If they’re on the same category, you don’t need a different membership type. Your income from the gold members is X. Whether some pays a little bit more, some pay a bit less, it doesn’t matter. But as long as you know, these people are entitled to this service in the club, then you can push it all forwards.

 

Toby:

Yeah. Going back to cleaning up your database just from an email standpoint, and how using the different channels of communication to do this, one way I always get a load of incorrect email addresses, it’s just when you have an important message, like for example, announcing our policy for lockdown was putting a note out on Facebook, alongside the email saying, expect an important email tonight with your options, you need to select your option. And then the amount of ones you get back to saying, “I didn’t get an email.” [crosstalk 00:28:43]. You just pick them out and you get about 50 straight away, so that’s a good way. Just giving a little note on other channels that they’re going to receive an email or communication.

 

Grant:

Yeah, expect some information on email, and then they, “Oh, I didn’t receive an email.” “Oh, let’s make sure we’ve got the right email address for you.” Absolutely. That was an easy way. And let them clean their own database.

 

Harvey:

Absolutely. That worked well.

 

Grant:

Okay, perfect. Well, I think that’s just a few tips that we’ve just put together now to help you get a bit more out of this lockdown period, rather than another doom and gloom with closing again. I think every business is in the same boat. Nobody wants to lock down, nobody wants to close, but hopefully we can all come out of it a bit stronger on the other side. There’s a lot of goodwill out there that club gyms are part of the solution, not the problem. So I think we know it’s only going to be a month. I think people are happy to pay if you ask them. So we’re going to have to put a few more of these podcasts together, again, marketing, retention, increasing your secondary spend [inaudible 00:29:39]. So we’re going to put loads of these little bits and pieces together. You can just opt in and opt out, but yeah, I just want to say thanks to Toby and to Harvey for your input. And see you next time.

 

Harvey:

Thanks very much. I look forward to the next one.

 

Toby:

Yeah. Thanks for listening. And we’ll see you soon.

Get your club in shape

Arrange a free demo our of software with a member of the Ashbourne team at a time and date that suits you by clicking the button below...