As a fitness studio that puts so much of their focus on their members' experience and communal relationship building, Sarah Jayne wanted a gym management service which would feel like an extension of their team and not take away from the human side that had been so key to their success.

The support-led focus at Ashbourne made our team a seemless fit for Sarah Jayne and her trainers. They were stepping into new waters and with a member of our aftersales team only a phone call away, the transition into working with a management company was painless.

One of the first major challenges was pulling together the numerous services and platforms that SJF had been using up until that point, with the aim of centralising it all under Ashbourne's services. As a self proclaimed technophobe, Sarah Jayne had used a variety of external consultants and developers to handle everything from their membership system, to their website and online store.

As the club had grown, it had become a web of products hosted on different platforms which was difficult for the gym owners to navigate, let alone their customers.

Ashbourne were more than happy to be involved on the ground, not only planning and building their new online store, but dealing personally with their existing suppliers so Sarah Jayne and the team could focus on the things they cared about most:

Their Members!