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Fitness Website Fundamentals: Engage, Equip, Empower

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Fitness Website Fundamentals: Engage, Equip, Empower

In the increasingly digital world of fitness, having a compelling online presence is essential for reaching and engaging with your audience. Whether you’re a personal trainer, gym owner, or fitness enthusiast looking to share your knowledge, creating a robust website is the first step towards success. 

Building a fitness website that thrives requires more than just fancy graphics and trendy routines. To truly engage, equip, and empower your audience, you need a solid foundation. Here are the essential fundamentals to prioritise:

Clear Branding and Identity

 – Define your brand identity, including your mission, values, and unique selling proposition (USP).

 – Create a memorable logo and choose a cohesive color scheme and typography that reflect your brand’s personality.

 – Consistently incorporate your branding across all elements of your website to build brand recognition and trust.

Define your Target Audience

Who are you trying to reach? Fitness enthusiasts, beginners, specific demographics (e.g., seniors, athletes)? Tailor your content and tone accordingly.

User-Friendly Design & Navigation

 – Design a clean and visually appealing layout that is easy to navigate, with clear calls to action (CTAs) guiding visitors through your site.

 – Prioritise mobile responsiveness to ensure a seamless experience across all devices, including smartphones and tablets.

 – Optimise page loading speed to minimise bounce rates and improve user satisfaction.

Compelling Content Strategy

 – Develop a content strategy that addresses the needs and interests of your target audience, such as workout routines, nutrition tips, and motivational articles.

 – Incorporate a mix of formats, including written articles, videos, infographics, and podcasts, to cater to different learning preferences.

 – Consistently publish high-quality, valuable content to establish authority in your niche and keep visitors coming back for more.

Interactive Features and Community Building

 – Incorporate interactive features such as forums, comment sections, and social media integration to foster community engagement and encourage user interaction.

 – Offer online challenges, fitness trackers, or progress logs to motivate visitors to set and achieve their fitness goals.

 – Respond promptly to comments and messages to cultivate a sense of connection and belonging among your audience.

Credibility and Authority

 – Expertise: Showcase your qualifications, certifications, and team’s experience.

 – Partnerships: Collaborate with reputable brands, trainers, or health   professionals.

 – Testimonials: Share success stories and positive feedback from users.

Optimised SEO Strategy

 – Conduct keyword research to identify relevant search terms and incorporate them strategically into your website content, including titles, headings, and meta descriptions.

 – Optimise on-page elements such as image alt text, URL structure, and internal linking to improve search engine visibility and drive organic traffic.

 – Regularly monitor and analyse your website’s performance using tools like Google Analytics to identify areas for improvement and refine your SEO strategy.

Secure and Reliable Hosting

 – Choose a reputable web hosting provider that offers reliable uptime, fast servers, and robust security features to ensure the safety and accessibility of your website.

 – Implement SSL encryption to protect user data and build trust with your audience, particularly if you offer online transactions or membership services.

 – Regularly back up your website to prevent data loss in the event of server issues or security breaches.

Our Final Thoughts

By focusing on these fundamental elements, you can build a strong foundation for your fitness website that attracts visitors, converts leads, and fosters community engagement. Remember, your fitness website is a journey, not a destination. Continuously adapt, evolve, and respond to your audience’s needs to build a loyal community and achieve your goals.

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Get your club in shape.

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the goals you want to achieve, and how our system can help you.
book a demo

Get your club in shape.

Want to discover how? Let us show you.

Simply select your preferred timeslot and we’ll be in touch to have a chat about your health club, the goals you want to achieve, and how our system can help you.

book a demo

Get your club in shape.

Want to discover how? Let us show you.

Simply select your preferred timeslot and we’ll be in touch to have a chat about your health club, the goals you want to achieve, and how our system can help you.

book a demo

Member of a gym? Simply text "HELP" to 60777 and we'll help you.

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Member of a gym? Simply text "HELP" to 60777 and we'll help you.

BUSINESS

ABOUT
CONTACT
FAQ
PRODUCTS & SERVICES
RESOURCES

MEMBERS

BLOG
CONTACT
MAKE A PAYMENT
PRIVACY POLICY
TERMS & CONDITIONS
Facebook Instagram Linkedin

DESIGN BY UNTURNED STONE CREATIVE

COPYRIGHT © 2024 ASHBOURNE

Member of a gym? Simply text "HELP" to 60777 and we'll help you.

BUSINESS

ABOUT
CONTACT
FAQ
PRODUCTS & SERVICES
RESOURCES

MEMBERS

BLOG
CONTACT
MAKE A PAYMENT
PRIVACY POLICY
TERMS & CONDITIONS
Facebook Instagram Linkedin

DESIGN BY UNTURNED STONE CREATIVE

COPYRIGHT © 2024 ASHBOURNE

What You Need To Make A Great Gym Website

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YOU HAVE 7 SECONDS TO MAKE AN IMPRESSION

In todays society having an online presence is incredibly important in order to attract new customers. It gives your audience an easy way to find out everything they need to know about you whilst also having the ability to compare what you offer with similar companies – without even needing to leave their own home.

There are countless tips available online on how to make a website that works and although a great deal of these are valuable which you might want to implement into your website, but we will be candid with you. There isn’t a perfect formula to a successful website.

What is important is that you should ensure that you have a clear picture in your mind of the type of client that you are trying to attract, and you should then design and structure your website in accordance with that.

You only have one chance to make a first impression, so it’s crucial that your website attracts and adds value to your customers and potential prospects.

A successful website can be broken down in to three key actions – planning, presentation and content and when done correctly will be your foundation to lead generation and the greatest piece of kit in your armour.

 

YOUR AUDIENCE & YOUR GOALS

Website creation or website updating is an exciting adventure to embark on and although you may feel like you want to get it up and running as soon as possible, you need to make sure you don’t let this excitement get ahead of you as it may damage the end outcome.

You need to make sure your website ticks the fundamental boxes of working as a lead generating machine. Does your website provide prospects with a strong, clear and compelling call to action? And does your website contain social proof in terms of customer testimonials of real members achieving results?

Making sure you can answer yes to both of these questions once your website has been built will show you are on the path to success.

Start by planning your website and identifying what your end goal is, and then most importantly think about your target audience and what they would be looking for in order to be attracted to your website.

Make a list of keywords that you think your target audience will be searching for on Google and start planning the design and visuals of your website to suit that of your target audience. For example, if you plan to target older women looking to stay active, you should use photographs that resonate with them as opposed to using images of young 20 year old females who are visibly very athletic.

 

MAKE YOUR FIRST IMPRESSION COUNT

Within the first seven seconds of meeting, people will form a solid impression of who you are and some research suggests a tenth of a second is all it takes to start determining traits like trustworthiness. You might think just applies to in person meetings, but you would be wrong. The same applies to your website.

When it applies to the online world, visitors spend roughly 7 seconds or less on 90% of the websites they visit so making an impact is crucial.

You need to capture your visitor’s attention instantly, so make your homepage crystal clear.
1. What do you do?
2. Who do you do it for?
3. Why is your service the best?

Have a headline which is short, snappy and gets your visitor straight to the point. If you’re not sure whether what you’ve written is clear enough then its time to test, test, test!

Testing your website is a great way of not only seeing if features work, but also the perfect way to determine whether your website gives the reader enough information within the first seven seconds. Ask your friends to visit your site and see whether they are able to understand what your business is and what your business does in a short amount of time. If they get it right first time, perfect! If not, you need to make changes in order to make your website clearer.

 

TURN YOUR VISITORS INTO LEADS

Getting visitors to your website and making a good impression with a clear, concise and well designed home page is only half the battle. You then need to turn these visitors into leads. What can you do or offer to your visitors to encourage them to interact with you?

90% of visitors to your website aren’t ready to purchase straight away, which is something you should bare in mind when

building your website. So think about things you can offer to them such as free sessions or consultations, these low barrier offers are a way of nurturing your visitors into become a paying customers by promoting to them through their submitted details.

The way to do this through your website is by using a variety of CTAs. A CTA is a call-to-action and consists of a button or a line of text that prompts your visitors, leads and customer to take action.

A CTA can be quite literally anything and can be placed anywhere in your marketing, on your website, email, even in your blog posts. Maybe you’d like to encourage your visitor to sign up for a free consultation, book a class or watch a video, whatever it may be having a call-to-action is a must for a high converting website.

PRODUCE HIGH QUALITY CONTENT

So you’ve got your visitors to your website and grabbed their attention, so keeping them on your website is the next step. We’ve discussed having call-to-actions in order to engage your visitors and guide them down the path to conversion and something that makes up some of these CTAs is your content.

Without content it’s harder to tell your story, attract your target market or explain the problems you solve and how. So developing content that is clear, easy to read and of interest to your customers is incredibly important.

The content you produce should work together with your brand and website design to provide a seamless and compelling experience. And more importantly, it needs to have a good readability factor. Ensuring that visitors to your website find your content easy to read will allow your reader to move through your content quickly and with ease.

Adopt the use of bullet points, subheadings and short sentences in order to boost emotion as well as structure any of your ideas into a quality piece of content.

 

OPTIMISE YOUR WEBSITE

In this modern age people are accessing the internet from a variety of devices, whether that be on their desktop, laptop, tablet or smartphone. In the last couple of years smartphones have surpassed the desktop in internet browsing, so as technology continues to evolve it is safe to say your online business should be too.

The impact this has on your website is huge, this brings forward the consideration you need to have that your website needs to be, not just viewable, but optimised for all types of devices.

Responsive web design will ensure that no matter what device your audience view your site on, it will display the content in the most effective way. Depending on how your website is built, this optimisation might be done for you! Websites built within WordPress often have basic mobile optimisation, but for more complex website designs, some custom mobile design might be necessary.

Regardless, it is important to remember that having a website design which is mobile & tablet friendly may be the difference between a successful and non-successful website.

 

EXAMPLE WEBSITE STRUCTURE

Now you’ve got your visitor to your website, it’s time to make that 7 second impression count. You want your visitor to figure out exactly what it is you offer and who you are by your landing page alone, so here are your landing page essentials.

BRANDING

First and foremost your logo needs to be on the site. Usually placed at the top within your menu bar or in a prominent location. You don’t want your logo too large but make sure its large enough so people know who you are!

A CALL TO ACTION

Right at the top of your landing page, whether that be in the menu bar or placed somewhere at the top which is visible before the user has to do any scrolling – show your visitors what it is you want them to do. And make it easy for them to do it! The best websites are direct and uncluttered so don’t place scattered CTAs all over your page, you might confuse your audience.

SCROLL FOR SIMPLE SERVICES

Just below your fold, its time to present a little more detail about what you do. Keep it concise, yet with enough of a description that users don’t need to search for more information. So what are the top things you offer?

SHOWCASE MEDIA

Make sure to let pictures do some of the talking. Using bright, well lit and focused material provides you with the chance to showcase what you offer so your visitor can have an idea of what you do without having to delve deeper.

CREATE A SENSE OF FAMILIARITY 

You’re confident in what you have to offer, now is your chance to use the words of your clients to help bring in new customers. Display testimonials to begin building trust with your prospects and create a sense of familiarity.

 

WHAT PAGES SHOULD I INCLUDE?

Websites are designed to push clients towards actions, not to allow them to wander aimlessly, leading themselves to confusion. Although you hope to entice your visitor to click your call to action whilst just on your landing page, you will need to include other elements just in case your audience do want to explore and find out more information.

Similarly, including other content can also be beneficial to your current members and help with retention. So what pages should you include? Here are our top recommendations:

  • About Us/Company History
  • Meet Our Staff
  • Discover Our Facilities
  • Discover Our Classes
  • Pricing/Membership Options
  • FAQs
  • Contact Us
  • Blog

 

IT’S TIME TO UPGRADE YOUR GYM’S WEBSITE

With your website often being your member’s first impression when it comes to your club, this means it needs to be fast, look great and most importantly, get them signing up there and then.

At Ashbourne, we build amazing gym websites that will help you get discovered on Google and get your members signing up online.

And the best part is, we’ll handle all the hosting and keep your website completely up to date, so it’s one less thing for you to think about.

If you’d like to find out more about how we can help transform your existing website or get you set up with a great website from the beginning, do not hesitate to get in touch!

Your Gym Needs An Online Store NOW! Here’s How To Build One Quickly…

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Create an online gym store blog feature

There are misconceptions about operating online shopping experiences as a fitness facility. Many think they require too much management, whilst others raise concerns that fulfilling orders be it by post or customer collection is unneeded hassle.

However, these people are forgetting that by owning a gym you already have a captive market. That is to say, you already have access to a number of potential customers who have an interest in health and fitness in the form of your members. Why have these members shop for products through large corporations when they could be supporting the gym that they love so much!

 

3 Simple Reasons Why Your Club Needs An Online Store

Just in case you weren’t sold at this point, there are 3 really easy ways to justift an online store.

  1. It’s a simple way to increase your revenue with additional upsells
  2. It’s an additional source of income from cancelled members as you can advertise a new product to them
  3. It provides your members with more reasons to stay through membership discounts and incentives

 

An online store gives you an incredibly powerful way to maximise the value from every single member you have; regardless if they’re a current member or one who hasn’t set foot in the gym for years.

After national lockdowns around the world, the gym industry is hurting for investment. You need to get your business back to where it was pre-COVID. And the sad fact is that for a while, you’re simply not going to attract the same number of members that you did previously, at least for a while.

People are still struggling for money and many are nervous about returning to public areas after such a long stint of isolation. Because of that, you don’t need to grow, you simply need to maximise every single member, so you can make more revenue from what you already have.

And the best part is, it takes no time at all to start.

 

How To Set Up A Simple Online Store

There are 2 very simple ways to host an online store…

  1. Host your store on your current website
  2. Build an external store

 

How To Host Your Store On Your Gym Website

Whether you run your own website or have a web developer handling it for you, you can add a simple store to most websites with very little fuss.

How you add a store depends entirely on what software you are using to run your website, but bear in mind, this option is the more complicated of the two, so make sure you have a few hours to spare to learn how it all works.

If you are hosting your site on a website builder like Wix or Squarespace, then these site builders both have pre-built online store templates. You simply need to purchase the online store additions for a small price and then you can create a no fuss online store all by yourself.

If you have built your website on a platform like WordPress, then you have a few more options when it comes to starting your store. Simply searching for an online store plugin will bring back hundreds of options, all with their own pros and cons, which can range from free to paid. Our personal recommendation would be the WooCommerce plugin, which is typically accepted as the best option, but you are free to choose when it comes to your own personal needs.

Of course, if you have a web developer, this entire process is made much simpler as you can just ask them to update your site for you.

 

How To Build An External Store

If you don’t have the technical know-how to build a store on your own site, then an alternative is just to create another site that is focused on just being an online store and linking over to it.

There’s loads of them out there, but one of our personal recommendations would be Shopify. It’s a website builder that is build around online stores, so everything from stock management to payments is already handled on the site.

It’s perfect for complete beginners to set up and is extremely straightforward for beginners to use.

At just a small fee every month to keep a basic Shopify store open, it’s so easy to get your store up and running, get some products on it and then simply add a link to your current gym website.

 

Discover What Your Members Want To Buy

Getting the store set up is the easy bit. It’s selecting a catalogue of products that appeals to YOUR members is the real challenge. Consider the type of facility you are. If you’re personal trainer focused for instance, then perhaps class gift packs will be popular.

Products that you already sell a lot of in-house might find a wider audience by having a spot on your online store. In theory you be opening up your range of supplements or merchandise to a national audience.

Do you offer bespoke nutrition plans or training programmes? An online store is a great way of managing such sales as the automatic confirmation email when a member purchases these items could contain a link to book the initial consultation. Saving you time, money and organisational headaches!

If your gym contains a real mix of member types, it might be worth putting out a survey to your members to better understand their purchase behaviours. We’ve even written a guide on how to create free and simple surveys for you to start using within minutes.

 

A Few Additional Online Store Ideas

Just in case you were really interested in having and online store, but need a few more points of inspiration before you get started, here’s a list of a few ideas that our clubs have tried in the past.

 

  • Surplus or Bulk Stock – If you have items in your stock cupboard that have sat for a while, adding them to you online store may help to shift them before that used by date creeps up on you. Alongside this, a lot of items that may be easy for you to get hold of, are not so easy for members to find. One idea is to order in additional stock of popular products and sell them at a wholesale price to your members for the entire pallet or box.
  • Christmas Presents – That time of year is on the horizon, so now is a great time to offer your members the opportunity to purchase Christmas presents for their loved ones. Why not bundle together some simple equipment or merchandise and a paid in full gym membership for the month of January.
  • Old Equipment – Why give eBay the fees, when you have a captive market of members who may be interested in purchasing your old or unneeded equipment? Your old kettlebell could find a fantastic home with one of your members!
  • Training & Nutrition Programmes – Producing a generic training or nutrition programme doesn’t necessarily cost you anything but could have value to a member. You could even allow your trainers to create their own generic programmes and see which proves the most popular amongst your members! Bespoke programmes can then be charged at a premium.

 

Let Ashbourne Help You Build Your Site

The team at Ashbourne are here to deliver the most complete club management in the world. After 25 years, we know that managing a club is more complex than just collecting your direct debits and calling it a day. We only work with clubs who are invested in growing and building themselves, and we’re ready to join you on that journey.

If you’re interested in taking your club to the next level, then we’re all in. And the best part is, we have services for every aspect of club management, including building and maintaining your club’s website and online store.

If you want to learn more about us and see what we can do for your fitness business, then book a free demo here and we’ll show you around our entire platform, no strings attached.

Is Your Website Working For Your Club?

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Your website is at the heart of all the marketing you run as a club. It shapes people’s perceptions of your services and facilities and it directly impacts the number of new members you’re able to sign up.

You see, gone are the days when potential new members simply just pop into your club without having done some degree of research and having qualified you to some level beforehand.

All of your potential members are connected to the web. Smart phones and computers, which provide them with everything that they want at the click of a button, are a part of their everyday lives.

Having a fantastic club with the best staff in the world is no longer enough if you want to maximise new member sign ups and the potential of your club. Why? Because if you aren’t making the right impression online, many potential members will simply never enquire or step foot inside your club.

Effectively portraying your club and building strong relationships online is paramount to the future prosperity of your business. Ensuring that you have an abundance of great reviews and that you continually re-engage with prospects during their research and consideration process when they’re on the look out for a new gym or club is of the highest importance.

But, more important than anything else, is your website!

Your marketing efforts to generate new member sign ups can either prosper or fail because of your website. Your website is at the heart of your online presence and, in 2019, it’s a digital extension of your club that (whether you like it or not) has a huge impact on people’s views of you as a business.

Having a great website for your business is no longer a choice – it’s a necessity.

Your website is directly responsible for prospects’ impression of you as a brand and it’s ultimately responsible for the number of enquiries and member sign-ups you’re able to generate as a club. A poorly designed website which is difficult to navigate around won’t help you achieve your core objectives as a business and will drive people away from your site (and club) for good. And, of course, that’s only great for your competitors.

Simply put, anything less than a great website will cost you members.

 

What Makes A Great Website?

A great website can be the difference between surviving and thriving in this industry. Your website should educate & inform your prospects, inspire them and accurately showcase your facilities & services and the fantastic benefits you have to offer them.

Here are some of the fundamental aspects which you need to get right on your website if you’re going to increase your membership numbers this year and beyond…

 

Conversion Optimisation

The primary objective of your website is to generate new enquiries for your club. The conversion rate of your website is simply the percentage of visitors to your website who turn into enquiries. If your website isn’t converting visitors into qualified enquiries, you need to address what’s going wrong.

There are a number of ways to improve the conversion of your website from improving the design to ensuring that it’s easy to navigate around to making sure that it’s straight-forward for a prospect to get in touch and leave their details. We’ll take a look at some of these things in more detail throughout this blog.

 

Design and Usability

Your club’s website needs to both look great and be easy to use. For example, as increasing volumes of traffic to clubs’ websites across the UK come from mobile devices, it’s essential that your site is fully mobile-optimised. It’s now more important than ever for your site to display well and be user-friendly on a mobile device. If your site doesn’t look great on mobile as well as on desktop and tablet and is difficult to use, it’s costing you enquiries and, therefore, revenue.

 

Inspiring Imagery

If your website isn’t rich in inspiring, high-quality imagery, you need to do something about it. Imagery is so important to get potential members excited about your club and all it has to offer them. It’s also important to assure your prospects that your club is going to be an enjoyable and pleasant place to spend time and achieve their fitness & health goals.

 

Social Proof

Potential members want to know what other people are saying about you. It’s estimated that over 90% of people use reviews as part of their research process when looking for a new club. Reviews build trust and help potential members become more confident that about choosing your club over your competitors. Reviews and member testimonials are so easy to get and shout about and are so, so powerful. Their role in driving member sign ups should not be underestimated.

And, your website isn’t the only place to share reviews. Google & Facebook are just a couple of other places which you can share all the positive things which people have to say about your club.

 

Informative

How much is membership? What are your opening times? What classes do you hold each week? What facilities are available at your club?

Your website should be deeply informative and answer all the questions potential members might have. The content across your site should also position you in a professional way that builds confidence in visitors. Try and put yourself in the shoes of your potential members and members alike. What information would you want? If your website is lacking in this department, it’s time to make some changes!

 

If your website is currently struggling to generate enquiries for your club or you have any questions about ways to drive increases in new member sign ups, don’t hesitate to get in touch. You can contact us today by calling 01564 741 837.

Why Your Club Website Is Critical To Helping Your Club To Grow

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How can my club website help grow my gym business?

It’s a question that many gym and club owners ask because at first, your gym website doesn’t seem like an important part of your marketing or service.

Too many club owners, their club website is nothing more than an online billboard. It’s a place where your customers can google your club and set up their gym membership.

But many health club owners not only severely underestimate the importance of their club website but also are fundamentally out of touch about the level of service that the modern club member expects from their gym and their gym website.

In this short guide, we’ll break down the 5 key ways that your club website can be your ultimate tool to not only growing your members but also retaining those memberships as well.

 

Your Club Website Is Your Best Marketing Tool

welcome customer signWhether you’re talking about your club on your social media, pamphlets, billboards, radio ads, word of mouth or however else you market your business, you’re more than likely going to direct people to your club website.

You might think that these adverts and social posts themselves are your best marketing tool, but your real secret is your club website itself.

If you look at the numbers for any business, the story they tell is very clear…and we’re going to look at 3 numbers in particular.

  • View rate – the number of people who hear about your gym through an ad
  • Click rate – the number of people who engage with your gym’s ad and head to your club website
  • Conversion rate – the number of people who sign up for your gym from your club website

These are the basics of the journey that every one of your club members will take before they become a member. The aim is to get someone through each of those stages and then… you have a customer, congratulations!

But sadly, the “View” rate, to the “Click” rate and onto the “Conversion” rate drops significantly with every step. It’s a fact of life that hundreds of times the number of people will see an ad or hear about your club than will actually end up signing up as a member to your health club or gym.

That’s why your website is so important.

It doesn’t matter how good your ad or social post or reputation is.

Inevitably, a majority of your potential members are going to end up heading to your club website and if that club website doesn’t impress and get people to that “Conversion” stage, then it was all for nothing.

Your club website matters and that’s because…

 

Your Club Website Is Your First Contact

hand reach outA website can tell your customer a lot about your business.

And more people than ever are discovering local gyms using a gym’s own website, so your gym website needs to leave a great first impression as your initial contact.

People are judgmental, and when it comes to spending their money, customers are even more judgmental. Even a moment of hesitation where a customer isn’t sure about the quality of your club is a chance for you to lose a potential customer.

So much like how you would clean your house before a visitor comes over, make sure your website works well, is simple to use and easy to read. Make your customer’s journey from clicking your site to arranging their first visit is as simple as possible, so you make a great first impression.

 

Your Club Website Needs To Work On Everything

online devicesPeople use more devices than ever before, whether it’s their phones, laptop, desktop, tablet or even WiFi-enabled fridge, you need to be sure that your website works on everything.

In 2018, 58% of site visits were from mobile devices and mobile devices made up 42% of total time spent online.

The good news is that website developers know this and many CMS (Content Management Systems) and page builders allow you to optimise your website based on screen sizes, so you can always make a web page look great.

So before you even think of making a business website live, always log into it on a range of devices. You might be surprised by what needs fixing.

 

Your Club Website Will Affect Your Sign Ups

online digital marketingWe’ve already talked about the quality of your site reflects the quality of your gym, but your site’s quality when it comes to its presentation is only half the battle.

The fact of the matter is, more people than ever are signing up to their gyms using an online sign-up.

In just a few minutes and even fewer clicks, a member can have set up a direct debit, activated their account and already be on their way to using the club for the first time.

The more decisions you allow a member to make, the more chances they have to make the decision to leave your site and therefore, risk them never coming back again.

If you don’t have an online sign-up, that means that instead of a visitor becoming a member there and then, they have to come down to the gym and pay, during opening hours. That gives them a chance to forget for a few days, only be available on the day you’re closed or simply push the thought of exercising to the back of their mind after a hard week.

Giving your members the facilities to sign up for your gym there and then, within just a few clicks, is an amazing and simple way to get members on board faster, easier and most importantly, without you needing to do anything.

And the best part is, Ashbourne has already built this system and can implement it into your gym’s website.

 

Your Club Website Is Now A Service

In the days of old, customers would simply use your club website to see what services you offer, make a payment and possibly book their first visit.

Now, before even entering the gym, customers want to track their progress, book their classes, change their account details, check any updates and maybe even schedule a personal training session…

The point is, your website isn’t just a place to learn about your gym, it’s an online hub that is part of your service.

Think of your website as an extension of your gym. It’s fundamental to what we offer at Ashbourne, centralising every aspect of your gym to your website, so your members can use their entire gym membership from one area.

 

Ashbourne Helps Build A Better Club Website Experience

jogger running sunsetAshbourne Membership Management is focused on helping health clubs and gyms grow their business by simplifying every aspect of club management.

From marketing your club, running promotions, handling member’s payments and tracking their fitness; Ashbourne is the all in one club membership management tool that helps you manage your club, so you can focus on helping your members get the most they can from their health club.

If you enjoyed this blog and want to know more about how Ashbourne can help you manage your health club, gym, leisure centre, yoga studio or MMA classes, then contact us here and let one of our team help you discover your perfect club management package.

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Book your free demo slot and let us show you how
we can help take your gym to the next level.

If you are a member of a gym, contact us here instead