How To Successfully Relaunch Your Club After COVID-19 Lockdown – Free Webinar

15th April 202411th June 2020 by Harvey Clayton Wright

How To Successfully Relaunch After Lockdown Webinar Thumbnail

In this free webinar, gym owner and manager, Grant Harrison will show you the steps you need to take in order to successfully relaunch your club after lockdown ends.

Using a tried and tested strategy employed by his own club, Prime Fitness Redditch, Grant and the team will walk you through their extensive checklist of things you need to be doing in order to successfully reopen your club after the COVID-19 lockdown. If your gym has been affected by the Coronavirus lockdowns, then you’ll learn how to:

Keep up your lead generation until you actually reopen, to keep attracting new members.
Conquer your relaunch marketing and let your network aware that you’re reopening.
Make sure your gym is prepared for social distancing so that your members feel comfortable enough to return sooner.
How to demonstrate all of this to your members through marketing and be seen as the club that cares.

Watch The Full Webinar Here: How To Relaunch Your Club After Lockdown

Get Your Complete List of Free Resources

In the webinar, we want to give you as many resources as possible to get through lockdown and successfully relaunch your club once the COVID-19 situation has passed.

Let’s not soften the blow, nothing about your club’s reopening will be simple. There will be challenges with getting your members back through the doors, or possibly even the possibility of a second lockdown.

However, we’re here to give you as much advice as possible to help your fitness business thrive and grow by taking action now and getting ready for the clubs and gyms reopening across the UK in July.

Get In Touch With Grant At Ashbourne

All of the techniques and systems we’ve mentioned in this webinar are possible to do by yourself.

However, they will take a lot of time, investment and manpower to manage and pull off.

The strength in Ashbourne Membership Management is that we have the infrastructure and help in place to get you started from today. We have a team to communicate with your members on your behalf, and our own proprietary software that can handle everything else: From controlling access to your club, to instantly creating promotions to share with your members.

Ashbourne Membership Management is here to help you every step of the way, so don’t hesitate to set up a chat if you want to make your club a success before it’s time to relaunch.

The Future of The Gym Industry

15th April 202414th January 2020 by Harvey Clayton Wright

It’s no secret that members continue to demand more from their clubs. The cold hard truth is that this demand for improvement is here to stay. And, as technology and your competition continue to evolve, your customers’ expectations are only going to become even higher.

If you’re going to prosper next year and beyond, you have to ensure that you always stay one step ahead of consumers’ expectations. This, naturally, raises the question; how can you keep up with the constant demand for better services & efficiencies?

Staying Ahead Of The Curve

Part of your success as a club comes down to your ability to give your members what they need before they know what they need. With the pace that technology is evolving and the fierce competition in the industry, it’s the clubs who can do this that will reap the rewards in the long run.

At Ashbourne, we have two main areas of focus as a business: improving the user experience of our software package and giving members and prospects an evolving solution to their problems.

2020 & Beyond The ongoing development & evolution of our software here at Ashbourne is critical to ensure that we give our customers (you) everything you need to thrive as a business It’s of paramount importance in ensuring that our platform continues to lead the way in this industry.

Ashbourne’s 24/7 Smart Chat Bot is nearing the final stages of completion. The bot has been developed to provide your members with real-time updates on their membership, engage with those who have cancelled and even help fill classes within your club. The Smart Chat Bot is unique in the fact it is not just a tool for maintaining high standards of customer service. Intelligent messaging allows the bot to reach out to members who have displayed certain characteristics and can effectively automate simple marketing processes. For example, a member who has failed to book their favourite class will receive an SMS prompt and will be booked on to the class through a simple reply. A multi-lingual tool, the Ashbourne 24/7 Smart Chat Bot will be available across Europe in 2020.

Prospect Marketing

Adaptable prospect marketing is another huge area of growth for Ashbourne. Using preselected promotions, it’s becoming easier than ever to deliver the offers & information that your potential customers want to see across email and social media marketing. Instead of guessing what your customer wants, you can use automation, A/B testing and social algorithms to deliver a seamless sales process which ultimately allows you to sign up new members in a more effective & efficient way.

Our Fitness App

And finally, we’re making vast improvements to our Fitness App. Members are using their mobile phones more & more to govern and implement their healthy lifestyles. We’re developing our app to reflect that, providing more ways for members to store their own health data and plan their gym time whilst on the go, all from one reliable, powerful and simple-to-use application.

These advancements in design & functionality are designed to drive improvements in user experience and of course deliver value to your members which is key to helping you maximise retention and increase your profitability as a club.

To find out more about our software developments get in touch by phone on 01564 741 837 or send an email to [email protected].

Here’s How A “Join Gym Online” Option Will Grow Your Fitness Business

15th April 202427th November 2019 by Harvey

Having a “join gym online” option for your members is one of the simplest ways that you can instantly grow your fitness business by earning more income and severely reducing your admin and staff costs.

Those sound like big promises, but in our 20 years managing gyms and health clubs, nothing shifts the performance of a health club more than the introduction of online gym sign up.

A “join gym online” option is simply the most efficient, convenient and fastest way to turn prospects into paying members. But you’re a business owner and you want better reasons than “it’s convenient” before you invest in an online sign up system.

So stick with us and we’ll give you 4 practical, honest, tried and tested reasons why providing a “join gym online” option for your customers will help grow your fitness business.

The Only 4 Things You’ll Ever Need To Know About Online Gym Sign Up

1. Online Gym Sign Up Is Perfect For New Gym Goers

Gym membership spend in the UK is up 44% in the last year and with so many gym rookies taking their first steps into the gym, there’s no better time to make your gym as accessible to them as possible.

As you can imagine, customers who are new to the gym life aren’t the most confident. One of the best ways to combat those initial nerves, is to make their sign up process as simple as possible.

Online gym sign up is one of the best ways to achieve this. By offering an “online gym join” option to your gym, it means that new customers can sign up in the comfort of their own home, without feeling awkward about going into a gym and having to ask someone to set up their account.

It’s a small thing, but the more comfortable you can make your members, the more likely they are to take that initial plunge into the mysterious world of the gym and sign up with you.

2. Online Gym Sign Up Allows For Immediate Purchases & Up-sells

There’s a reason why online shopping has grown exponentially and overtaken high street shopping since it’s inception.

It’s not only convenient, but it also allows customers to make instant decisions on signing up.

That magical moment that a prospective member has the inspiration that they want to change their life, get healthier and sign up for a gym, is your most powerful point of sale.

And being able to do an online gym sign up is the perfect method to convert customers at this point. A member can decide they want to get healthy, discover your gym and sign up there and then.

Now think of the alternative.

You member decides they want to get healthy. They excitedly go online and discover your gym. It’s perfect. But there’s no online sign up, so they’ll head in tomorrow after work to join. They have a tough day at work and end up heading straight home. They’re too tired tonight. Maybe they’ll go tomorrow. Rinse and repeat.

However, if your member had signed up there and then, they’d be more likely to actually turn up because now they’re a member. They’re paying for that gym membership and now they’re compelled to use it and actually start improving their health.

In short, online gym sign up is the quickest way to not only secure a member, but make sure that they actually use and enjoy the service that they’re paying for.

3. Online Gym Sign Up Saves Your Staff Time

This point should be relatively self explanatory, but if you remove your staff from the membership sign up process, then you immediately free up your staffs’ time.

And this means that your staff have more time in the day to get on with more important things. That means they have more time to focus on customer service, training and gym maintenance – which in turn means your customers will have a better service and are more likely to stay with your gym for longer.

If you’ve ever felt like there aren’t enough hours in the day, then automating your membership sign up process with a “join gym online” option is a cheap, quick and reliable way to achieve just that.

4. Joining A Gym Online Makes It Easier To Set Up Direct Debits

Every gym is different and there are many things that work for some health clubs which doesn’t translate to success for others.

But a universal fact across all businesses in the fitness industry is that direct debits increase your member retention, plain and simple.

We’ve got lots to say about direct debits, in fact it was the first service that Ashbourne Membership Management offered to gyms and health clubs over 20 years ago. But the simple reason is that direct debits simply just work!

If you implement a direct debit payment as your default method of payment when members sign up online, then it’s the perfect entry point to get members on the direct debit service.

It’s becoming something of an industry norm at this point, so members are happy to sign up for a direct debit online, which in turn means they’re likely to pay their membership, stay with you for longer and save you from a world of admin keeping track of any rogue payments.

Don’t Miss Out On The Potential of Online Gym Sign Up

While we’ve only given you 4 top reasons why an online gym sign up option is key to a successful modern health club, there are dozens more reasons why it’s a terrible idea to not have an “online gym join” option for your new members.

With over 20 years in the fitness industry, managing memberships and the day-to-day admin for gyms and health clubs, Ashbourne have seen online gym sign up totally revolutionise the fitness industry and the potential that it has to make a fitness business successful.

Don’t miss out on your chance to take your gym or leisure club to the next level. You can get in touch with us today and we’ll offer you a completely free demo of how you can set up online gym sign up at your own gym and start discovering the potential in your fitness business.

How To Future Proof Your Fitness Business And Keep Up With Your Members’ Demands

15th April 202421st November 2019 by Harvey

As the owner of a fitness business, it’s no secret that customers are demanding more and more from their services. Whatever your feelings on the matter, the cold hard truth is that this demand is not only here to stay, but it’s only going to increase as the technology and services that consumers use everyday continue to streamline their lives and increase their expectations further.

It’s a self perpetuating cycle where you must always stay one step ahead of the consumer’s expectations, which will then set their expectations even higher. That’s why it’s never been more important to future proof your fitness business and make sure you’re ahead of the current consumer demand trends.

So now that we have that fact out of the way, the real questions are:

What are the current demand trends that are emerging in the health and fitness industry from consumers?

And how can you future proof your fitness business to keep up with that consumer demand?

How The Fitness Industry Has Changed In 20 Years

As a gym owner, the decisions you make in your fitness business can no longer simply be to cover the bases.

Ashbourne Membership Management is proof of that trend in the health and fitness industry. 20 years ago, Ashbourne started as a service which handled direct debits and debt collection. It was set up as a way to improve the method by which gyms could retain more members and collect their memberships more reliably, with less admin on the gym’s end.

A nice, simple and convenient proposition for everyone involved.

Today, Ashbourne Membership Management is a fully fledged, multi-module, integrated service offering everything from member’s apps, turnstile installation, club check-in software, prospect management, online joining, class booking systems, staff scheduling and of course, that same direct debit service as well.

And while this might feel like all of the above is now finally enough for your average gym, it’s that particular error of underestimating customer demands and market trends which has spelled doom for so many gyms and health clubs.

We’ve seen it time and time again when gym owners fail to understand what it means to future proof your fitness business.

That’s why more and more, our focus has turned to business and product development. It’s a fundamental aspect of our continued success in the fitness industry and we’ve learnt this lesson not only from the successful gyms that we continue to manage, but equally from the now non-existent gyms who simply didn’t take their members’ demands seriously.

20 years ago we ourselves and gym owners alike thrived in a fitness business where:

Online joining was just an additional convenience.

24 hour gym access was often too expensive to be viable.

Direct debits were not a necessity.

Extra resources were a pointless extra.

And the smartphone only existed as a concept, with no apps to speak of.

Times change, the customer changes, but one thing stays the same: You must adapt or die.

So what are the next frontiers that gym owners need to be aware of when it becomes time to future your fitness business?

Be Aware of The Trends Your Customers Will Demand

We spend a lot of time watching the market and trying to get ahead of the services that we believe customers will soon demand from their local fitness business.

Improving your services solely for a better and more modern customer service experience is possibly the most important aspect to future proofing your fitness business.

That’s why our current focus is always on improving the user experience, giving members and prospects instant solutions to their problems. But there are 3 key areas in particular that have our focus for the time being.

To start with, 24/7 smart chat bot support is a major advancement in the customer service experience. Bots allow for round the clock support, adaptable prospect marketing, instant missed payment reminders and automated class management – all without the need of human oversight.

To follow that, adaptable prospect marketing is a huge area of growth. Using pre-selected promotions, it’s becoming easier than ever to deliver the deals that potential customers want to see across your email and social marketing. Instead of guessing what your customer wants, you can use automation, A/B testing and social algorithms to deliver the customer’s perfect sales pitch right to them and have them sign up there and then.

And finally, an all in one fitness app is now one of the best marketing/user tools you can have at your disposal. Members are using their mobiles more and more to govern and implement their healthy lifestyles. Our app needs to reflect that, giving them more ways to store their own health data and plan their gym time while on the go, all from one reliable, powerful and simple to use application.

But Is Future Proofing Your Fitness Business Worth it?

On the face of it, these advancements can be brushed off as cosmetic or indulgent ways for your customers to get in touch, these improvements to the user experience often goes hand in hand with profitability as well.

Many experience improvements like a bot and adaptable marketing instantly allow you to automate the entire gym process, saving you time and money throughout every stage of a member’s journey through your health club, from point of sale to general enquiries.

The more you invest in streamlining and improving the ways your member can communicate and interact with you, the more opportunities there are to save money and grow your business. The industry has seen the potential in automation through the sudden surge of 24 hour gyms. It was only a dream for smaller gyms 20 years ago when staff costs were taken into account. But now, it’s almost an expectation and it’s developments in things like automation which have made it possible.

Future Proof Your Fitness Business & Be Part of The Next 20 Years

And who knows where we’ll be in another 20 years. Virtual reality classes? Full biometric integration with your fitness app? Your daily workout in pill form?

Whatever it is, the important thing is that you’re ready for it. But we’re confident that with imagination and a continued finger on the pulse of the industry, that we can stay ahead of the curve and be on the cutting edge of what the consumer needs, before even they know they need it.

And it’s a future that we’d love to see you be a part of.

If you want to know more about our chat bot, or the range of new features that we continue to develop across all of our club membership management services, then don’t hesitate to get in touch with us today and one of our team will be on hand to help you realise the potential of your fitness business.

How To Use Prospect Management To Grow Your Fitness Business

15th April 20242nd November 2019 by Harvey

Why Is Prospect Management So Important?

Back in the 1950’s, the average customer needed to come into contact with your brand or product 5 times before they were likely to buy. These kind of interactions with your customer are known as “hits”.

These days, it’s as high as 12 hits before a customer will consider purchasing what you have to offer.

With so many options available to the modern consumer, customers are becoming harder and harder to sell to, and when you’re in the fitness business, with so many options for how members can improve their health and lifestyle, customers need even more convincing.

You can see now why it’s more important than ever to stay in a prospect’s field of view. You need to be in their attention more than ever.

Prospect management allows you to keep a record of anyone who’s ever showed an interest in your business and have the ability to get in touch with them when you need, to keep offering them the small hits, which will eventually cause them to convert to a paying member.

If you don’t keep an open channel of communication with your prospects, then you simply leave it up to random chance that they will stumble upon you again and eventually form an interest in your health club or gym.

Prospect management is all about removing that randomness from the equation.

It’s about making sure that you can continue to get in touch with potentially interested prospects and turn them into paying members.

How Does Prospect Management Work?

Prospect management is the method that you can go about sorting and storing individuals who have showed an interest in your business. There are 3 key things that any prospect management system needs to achieve if it’s going to help you grow your fitness business:

1. You need to have a way to reliably contact your prospect

2. You need to be able to categorise prospects based on levels of interest

3. You need to be able to discover the perfect proposition for your prospect

In order to achieve this, you’re going to need a database that allows you to store, sort and contact prospects using their contact information. To start, you’ll some basic details about your prospect, which would include their name, email address and a mobile number if possible.

As long as you have this information, you’ll then be able to regularly send marketing emails or SMS messages to update prospects with news, tips, hints and promotions for your gym.

And then finally, your prospect management system should allow you to keep track of how prospects are reacting to your communications, so you can the categorise them based on their interests and therefore, better sell to them.

How A Prospect Management System WILL Grow Your Fitness Business

Any good prospect management system will give you information and details for things such as open rates and click rates from your communications. That way you can keep track on not only what communications you’re sending to your prospects, but how interested they are in what you’re sending.

For example, imagine you send out an email for a free trial and only 10% of your prospects open it and 1% click on links within the email to sign up.

Instead of taking random guesses on what promotions are working, you have actual data on how many of your prospects are interested in this kind of promotion. And although that particular promotion wasn’t especially popular, you don’t have to scrap it completely. You can take those 10% who were interested and categorise them as “customers interested in free trials”.

In future, you now know to send this group free trial promotions, whilst keeping the rest of the prospects away from emails that don’t interest them and they will simply ignore.

That’s the power of a prospect management system and how it works. From one database, you can build a list of prospects and try out different communications on them, and change your approach based on how your customers react in real time.

This is the heart of why a prospect management system is so powerful for growing your fitness business.

Can I Use Social Media For Prospect Management?

This is a very interesting grey area and we should probably cover it quickly here. In short, yes, but that doesn’t mean it’s a good form of prospect management.

While social media is a great way for contacting your members and even storing a list of contacts if they follow your page, it has some big downfalls, especially when you view it through our 3 rules of what a prospect management system needs to be able to do.

Rule 1: You need to have a way to reliably contact your prospect.

The Problem: Social media is a great way to tell the world what’s on your mind, but that’s exactly the problem, you can tell the world, not individuals. It’s a scatter gun approach and because of that, you can never be sure if prospects are reliably seeing what you’re posting, because you’re always at the mercy of the social media platform’s algorithm not showing you up on their feed.

Rule 2: You need to be able to categorise prospects based on level of interest.

The Problem: No social media platform has this functionality. Your prospects are either followers or not, there’s no way to categorise them in any way beyond this.

Rule 3: You need to discover the perfect proposition for your prospect.

The Problem: You can always try different promos and propositions, but they will always be en masse to everyone, since you have no way of categorising and contacting your prospects in isolated groups. And of course, you are also unable to see who has actually seen your posts, so you can never be sure if a promo simply isn’t landing with your prospects, or if they haven’t seen it at all

While social media is often talked about as the future of marketing, emails still lead the race in terms of customer engagement, so they’re your best bet to securing prospects and potential members.

But of course, you should never turn away the chance to get in touch with a prospect, so having a strong social media is a good thing for your business and prospect management as a whole, since you can always move potential customers off your social media feeds to your true prospect management system. We’ve even got 11 great ways to drastically improve and grow your fitness business social media, which you can download here.

How Can I Get A Prospect Management Service For My Fitness Business?

At Ashbourne, we’ve custom built and designed our own Lead Prospect Management modules that have been created with one purpose in mind: To help clubs sign-up more new members.

As we’ve seen throughout this article, the power of an effective prospect management system cannot be underestimated. We understand the core power of what your prospect management system could offer your fitness business and our own system is designed to harness that potential.

Our Lead Management module gives you the platform you need to ensure that you’re continually able to generate new leads. We also build customised landing pages that allow you to engage and capture your potential customers’ information, so we can help grow your prospect list quickly and give you prospects to convert right away.

If you’re interested in growing your fitness business and reaching more customers with powerful prospect management tools, then contact one of our team and they’ll be happy to walk you through all of our prospect management services, to help you grow your health club membership today!

7 Features A Gym Needs From Membership Management Software

15th April 202424th October 2019 by Harvey

How to keep your members subscribed during lockdown

Gym Membership Management Software

There are 7 key features that are integral to the membership management software required of a modern health and fitness club.

Your members expect a lot from you and you need to be sure that you can deliver those expectations and the service that a modern club member demands.

So before you begin signing up for anything, make sure it has these 7 key features…

Automatic Club Check In And Turnstile

We’ve already written an in-depth article about the importance of a turnstile system for fitness clubs, but we can offer a quick summation here as it’s first on this list for a reason.

In short, a turnstile is the foundation of how you can begin to automate your gym to not only free up your staff’s time, but also keep your doors open longer and keep track of your members better.

By having a turnstile, it means that someone doesn’t have to be monitoring the doors to check if non-members are trying to get into the gym, freeing up time for your staff to focus on other admin, training members or simply catching up with other tasks.

Secondly, the lack of surveillance and monitoring means that you can keep your gym open longer, which means you can have more members sign up for your gym.

Not everyone is the same and recent studies showed that 20% of Britons go to the gym during night time hours and 25% of Britons complained that they were unable to use equipment they wanted in the gym during peak times.

There’s never been a better reason to appeal to the night owls and offer them unconventional hours to use the gym when it’s quieter, which is completely possible with a turnstile.

And finally, if everyone has to check in through a turnstile, that immediately gives you information on every single member that comes in and out of the gym, giving you an amazing array of data on your members that you’ve never had before. That is the basis of excellent membership management software.

An Online Joining Page

On the subject of automation in your membership management software, let’s turn our gaze to your website.

What may now be a simple online billboard of basic information, can be an amazing way to start getting members to sign up there and then, with the potential for a special promotion to help get them through the door.

A great fitness club membership management software will integrate easily with your existing website to offer a streamlined way for members to sign up, set up a direct debit, make their first payment and head to the gym all within a few minutes.

Online Class Booking

When it comes to your website being an extension of your gym’s services, let’s not stop at simple payments.

Your modern day members are busy people and the best way to keep busy people engaged is to give them convenience and the ability to plan their day on the go.

An online class booking system as part of your club membership management software is perfect for this as not only does it allow members to book their personalised gym sessions on your site, but it also avoids the nasty surprise of you realising your classes are overbooked at the moment when it’s too late to do anything about it.

A great fitness membership management software allows you to offer online class booking, and even better, it provides you even more of that membership data that allows you to learn about your members.

Your Own Health Club Member’s App

And why stop at just having a website that offers some neat features. A great gym membership management software should also provide your members with their own app, branded with your own club identity, but offering a range of tailor made services.

This application could include:

Online class booking
Fitness planner and tracker
Workout plans
Options to upgrade and purchase gym extras
Live chat with your gym and club membership management software provider

With this application as part of your fitness club membership management software, you get all the benefits of your own club app for your members, but without the months and high cost of development.

Staff And Facility Scheduling

Your members shouldn’t be the only people to gain from your club membership management software. After all, you still have a fitness club to manage and members are only one part of that. Your staff are a huge part of what makes your gym unique and run like clockwork.

So as part of your gym membership management software, you should also receive scheduling software for your staffs’ rotas, schedules, as well as big news, updates or plans for your facility as a whole, all hosted online so anyone can check it and update it at any time.

Lead And Prospect Management

When it comes to your membership management software, it’s important not just to manage the members you already have, but the members you have yet to manage.

That was a bit of a tongue twister, but in short, you still need to focus on getting new members in.

That’s why a great health club membership management software will help you track leads and prospects who have shown an interest in your club. Your membership management software will help you take details for any potential members who are interested in your gym and let you stay in touch with them and continue to foster your relationship to convert them into a paying member.

There are many ways to do this, from email marketing, direct mail and social media marketing that your membership management software will be able to keep track of, so you can keep tabs on any potential leads and keep growing your fitness business.

Direct Debits, Payment Collection And Debt Collection

There’s no more important part of a club’s membership management software than your ability to get payments on time, so that your members never have their fitness club service interrupted.

From setting up your direct debits, handling any payment issues and tackling any debt collection issues when they turn up, a great membership management software will allow you to not only keep track of your payments, but gives you a great service as your membership management company continues to handle your payment collection, with friendly, trained and professional staff treating your members with respect and dignity to uphold your club’s reputation

Ashbourne’s Gym Membership Management Software Has All This And More

Now you know what a premium membership management software looks like, it’s now time to meet the provider of it.

At Ashbourne Membership Management, we’ve been handling direct debit collections for gyms and health clubs for over 20 years.

Over our 20 decades of experience, we’ve continued to build and adapt our software and service to the growing demands of an ever changing health and fitness industry.

If you’re interested in improving your club’s offerings and need a world renowned membership management software to handle it all, then get in touch and one of our amazing team will help you discover the perfect product for your health club, leisure centre, gym or studio…whatever you run, we can manage it.

6 Reasons to Choose Ashbourne

15th April 202430th April 2019 by Harvey Clayton Wright

Find Out How Ashbourne Membership Management Can Help Your Club

At Ashbourne Membership Management, we provide world-class payment and membership software to hundreds of clubs across the UK and Europe.

As a club owner, if you’re looking for a more streamlined and cost-effective way of generating sign-ups, boosting customer satisfaction, understanding membership behaviour and successfully collecting payments, Ashbourne Membership Management is here to help.

For over 25 years, our state-of-the-art software has helped club owners to run their gyms and fitness facilities more efficiently, effectively and profitably.

Here are six compelling reasons why partnering up with us could be the best move you make all year…

1. Integrated club software & payment collection

Time is a precious commodity a lot of club owners wish they had more of. Our club software system and payment collection service are linked together in real-time for a cohesive and no-nonsense approach that will drive efficiency and which saves you and your staff time. If a member misses their payment, the system will immediately refuse them entry into the club and, what’s more, having all of your members’ information in one place will enable you to track usage reports and retention data to monitor behaviours and find ways to increase your membership base.

2. Complete club software package including branded members app

If you choose Ashbourne, you’ll receive all the software you need to run your club. This includes online sign-up capability, online class bookings, EPOS, a dashboard where managers can send text messages and emails to members, prospect management features, a facility scheduling tool and a branded members app which allow members to track their workout progress and keep in touch with your club.

3. Debt recovery

Trying to chase members for outstanding payments isn’t always easy especially if you run a small independent club.

However, with our in-house debt recovery process, you don’t have to waste valuable time chasing up payments and stress about your club’s finances.

Our tried and tested methods have helped us recover 95% of missed payments for our customers and is a service included to them at no extra charge.

4. Dedicated customer services team

If your members need a helping hand with their memberships, our friendly, dedicated customer service team can handle all of the calls effectively for you. This includes technical support on how to use our software.

This means you don’t have to spend extra time dealing with the financial side of things and can focus on maintaining and improving your facilities instead. Once again, this service comes at no extra charge for our customers.

5. Digital marketing campaigns

Running a fitness club or gym is a relentless job at times. As a result, your marketing can often take a back seat, which stunts growth.

Our team at Ashbourne can provide tailored digital marketing campaigns that’ll drive prospects into the club, follow up with prospects and increase your membership sales.

6. Turnstile/access control installation service

If you want to open up your club for 24/7 access, stop non-paying members from entering and effectively monitor behaviour, a turnstile is a perfect choice.

Our in-house engineers can install a variety of full height and waist height turnstiles that integrate with our club software for a competitive price and ongoing support included.

Ready to find out more? To arrange a free demo of our club software or to find out more about our turnstile installation and digital marketing services, simply get in touch with our team today.

Why Our Fully Integrated App Is Integral To Your Club

15th April 202425th April 2019 by Harvey Clayton Wright

The benefits of our gym software and app for your club.

Fitness technology, such as gym management software, has exploded into the mainstream in recent years. Due to a revolution in sporting technology and a growing interest in fitness, health and general well-being, technology has been able to become one with working out.

With technology becoming so ingrained with every aspect of our lives, most people monitor their fitness through the likes of wearable trackers, fitness apps, and even via their mobile phones. Gym owners have also moved towards online systems to make it easier to manage their facilities, trainers, and members’ class bookings.

This post will show you exactly why our fully integrated app and gym management software is a must have in your gym or sports club by examining just some of its key features…

The benefits of our Membership App for your gym members.

Our fully integrated gym app offers a number of features that will allow the member to get the most from their workout, and most importantly, their membership to your gym.

One of the biggest advantages of our software for members is that they are able to book classes in real-time, through your website, or via its customer-facing app, YourApp+. This will instantly update your gym’s live system, which allows the member to check availability and book a class or workout session with a trainer whenever suitable.

As with all gyms, during busy periods not everyone will be able to book their trainer when they want, which is why we have incorporated a waiting list into the booking system. This automatic system will consider any cancellations and send out new availabilities to waiting members. They can then confirm their bookings via email. This ensures that members are not left disappointed and means that your studio’s timetable runs more efficiently.

Additionally, the app’s ability to work in real-time brings a huge benefit to the members of your gym. This allows members and trainers to communicate and plan, resulting in strong relationships between the two. This is something that is really important to the newer gym goers. The extra communication and support makes the member more comfortable when exercising and more likely to reach their goals.

However, a club app wouldn’t be sufficient in the modern gym if it didn’t allow members to track their workouts! Therefore, we at Ashbourne have ensured that YourApp+ can be used to monitor workouts in visual graphical reports, making progress tracking easier to manage.

The benefits for your gym or sports club.

The aforementioned benefits for members are, of course, also highly beneficial to your club. The simple reason why? Happy members are what makes a gym or fitness centre succeed. Nonetheless, there are also a number of advantages of gym management software that will specifically help you run your gym more efficiently.

First of all, Ashbourne will adopt the role of customer service, dealing with enquiries, payments, direct debits and debt recovery. This gives you more time to focus on the running of your club. Additionally, not only will the club management app be connected to your clubs existing website, it can also be used by members and non-members to book classes. This will boost your secondary income from ‘external’ clients, draw in new members and help to retain current ones.

A further reason that this fully integrated management system is a must have, is because alongside the online class booking system, the software offers staff and facility scheduling. The facility scheduling is very important in large clubs with numerous facilities, such as courts, pitches and studios. staff scheduling is also always important in gyms and health clubs as it is very easy for your trainers to be double booked. Fortunately, our app and software will ensure that the entire club runs smoothly.

Finally, the last handy feature that will be discussed is the automatic gym check-in software. This efficiently tracks all members in real time, while continuously checking their payments. This feature also allows the club to monitor and limit attendance during peak and off-peak times, encouraging more gym goers to sign up to use your gym’s facilities.

If you need any further information on gym management software from Ashbourne, please visit our club software page. If you have any questions or want to find out more about our services, please see our FAQ or contact us.